Event Coverage
Coming forth: ASUS ZenFone 4 Series makes landfall in PH
By Lionell Go Macahilig - 22 Aug 2017,3:23am

Coming forth: ASUS ZenFone 4 Series makes landfall in PH

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For the love of photos

A few days after its global launch in Taiwan, ASUS officially brought to the Philippine market the new ZenFone 4 Series. Staged at the SMX Convention Center in Pasay City, the grand launch was spearheaded by none other than ASUS CEO Jerry Shen and ASUS Philippines Country Manager George Su. As a key technology partner, Qualcomm's Regional Head for SEA and Pacific Mantosh Malhotra also graced the occasion.

Although its naming convention reminds us of the first ZenFone 4 which was launched a couple of years back, the new ZenFone 4 Series refers to the latest generation of smartphones from ASUS. The ZenFone 4, together with other first-generation ASUS smartphones such as the ZenFone 5 and the ZenFone 6, was named according to the size of the screen.

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Headlined with "We Love Photo" as its campaign theme, ASUS is obviously gearing toward mobile photography with the launch of the ZenFone 4 Series. As evidence, all smartphones in the Series come with a dual camera system, placed either on the front or on the back, depending on the model, with one of the cameras having a 120-degree field of view for wide angle shooting. Augmenting the imaging hardware, ASUS has introduced to the line exclusivities such as the ASUS SuperPixel engine, PixelMaster 4.0, and ZenUI 4.0 with Android 7.0 Nougat as the software foundation. All phones in the ZenFone 4 Series are dual-SIM handsets equipped with a fingerprint sensor for enhanced security.

ASUS ZenFone 4 Pro

Top-billing the ZenFone 4 Series is the ZenFone 4 Pro (ZS551KL), brandishing a 5.5-inch AMOLED screen with Full HD resolution (1920 x 1080p). As a flagship handset, this model comes with a Qualcomm Snapdragon 835 clocked at 2.35GHz, espousing an Adreno 540 GPU, 6GB RAM, and 64GB/128GB onboard storage. In terms of imaging, the ZenFone 4 Pro is equipped with a dual camera system on the back, featuring a 12-megapixel Sony IMX362 sensor with F1.7 aperture and a 16-megapixel Sony IMX351 sensor with 2x optical zoom. The front carries an 8-megapixel Sony IMX319 sensor with F1.9 aperture. The ZenFone 4 Pro is also the most expensive model in the Series at PhP 39,995.

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ASUS ZenFone 4

The ZenFone 4 (ZE554KL) flaunts a 5.5-inch Super IPS+ LCD screen with Full HD resolution (1920 x 1080p). Beating at the core of this phone is a Qualcomm Snapdragon  660 octa-core chip clocked at 2.2GHz with Adreno 512 GPU, 6GB RAM, and 64GB onboard storage. On its back, the ZenFone 4 carries a dual camera system, featuring a 12-megapxixel Sony IMX362 sensor with F1.8 aperture, and an 8-megapixel sensor with F2.2 aperture and 120-degree field of view. On the front, the phone carries an 8-megapixel camera with F2.0 aperture. Carrying a 3300mAh battery, the ZenFone 4 is priced at PhP 28,995.

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ASUS ZenFone 4 Selfie Pro

Featuring a 5.5-inch AMOLED screen with Full HD resolution (1920 x 1080p), the ZenFone 4 Selfie Pro (ZD552KL) is powered by a Qualcomm Snapdragon 625 octa-core chip coupled with an Adreno 506 GPU. The phone also comes with 3GB/4GB RAM and 64GB onboard storage. As a selfie-centric camera, the highlight of the ZenFone 4 Selfie Pro is its dual front camera system, consisting of a 24-megapixel Sony IMX362 sensor with F1.8 aperture, and a 5-megapixel sensor with F2.2 aperture and 120-degree field of view for wide angle shots. The rear camera carries a Sony IMX351 with F2.2 aperture. Packed with a 3000mAh battery, the ZenFone 4 Selfie Pro sells for PhP 18,995.

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ASUS ZenFone 4 Selfie

The ZenFone 4 Selfie (ZD553KL) comes with a 5.5-inch IPS LCD screen with HD resolution (1280 x 720p). Inside, the phone runs on a Qualcomm Snapdragon 430 octa-core chip clocked at 1.4GHz with Adreno 505 GPU, 4GB RAM, and 64GB onboard storage. Imaging-wise, the ZenFone 4 Selfie boasts of its dual front camera system, consisting of a 20-megapixel sensor with F2.0 aperture, and an 8-megapixel sensor with F2.4 aperture and 120-degree field of view for wide angle shots. Meanwhile, the rear camera is backed by a 16-megapixel sensor with F2.0 aperture. Carrying a 3000mAh battery, the ZenFone 4 Selfie costs PhP 13,995.

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ASUS ZenFone 4 Max

Sporting a 5.5-inch IPS display with HD resolution (1280 x 720p), the ZenFone 4 Max (ZC554KL) shares similarities with the ZenFone 4 Selfie in terms of CPU and GPU, but with lower 3GB RAM and 32GB onboard storage. This phone carries a dual rear camera system consisting of a 13-megapixel sensor with F2.0 aperture, and a 5-megapixel sensor with F2.0 aperture and 120-degree field of view. The front-facing camera is supported by an 8-megapixel sensor with F2.2 aperture. The ZenFone 4 Max is the model in the Series that has the longest stamina with its 5000mAh battery and the most affordable at PhP 9,995.