Heritage of care: Electrolux marks 15th year in the Philippines
Marking another milestone
Celebrating its 15th year in the Philippines, Electrolux kicked off the FashionCare Campaign in partnership with one of the country's top fashion designers, Rajo Laurel. The said campaign puts emphasis on the innovative UltraMix technology featured in Electrolux washing machines. This technology helps in retaining the softness, shape, and color of clothes, making them look new in spite of frequent washing.
"Even though we now have advanced technologies in washing machines and tumble dryers that can take care and prolong the life of our clothes, there is still a notion that the best way to take care of delicate and fashionable clothes are through handwashing and dry cleaning," said Andrea Pionilla, Country Marketing Manager of Electrolux Philippines. "This is why we initiated the FashionCare Campaign to introduce a whole new way of washing with Electrolux that is designed to fit perfectly into your lifestyle, and is suitable to all kinds of garments."
In line with the campaign, the FashionCare Council was created, headed by FashionCare ambassador Rajo Laurel. Members include SoFA Design Institute Founder and Executive Director Amina Aranaz-Alunan and Mommy Mundo Founder Janice Villanueva. The Council will help in educating the public on how to take care of their clothes.
"My passion for clothes extends to how I take care of them. You can actually take care of delicate fabrics and designer clothes without dry cleaning or handwashing. All you need is the right washing machine," Rajo Laurel said. "My Electrolux UltimateCare Washing Machine does exactly that. It has smart features that actually take care of color and fabric, and you don't actually have to dry clean anymore."
Electrolux UltimateCare Washing Machines
Electrolux's UltimateMix technology gives users the results of a hot wash for better stain and dirt removal, yet uses a lower, gentler temperature. Detergent and water are pre-mixed in a special chamber before the start of the washing cycle to maximize cleaning power at a lower temperature, promising to deliver deeper clean and 31% better color care.
Electrolux's UltimateCare washers extend the life of clothes with the help of Vapour Action which softens the fabric while reducing allergens by up to 99.9 percent. For more sensitive garments, UltimateCare washers also include a Woolmark-certified cycle, a setting approved by global wool authority Woolmark Company.
UltimateCare washers are powered by Eco Inverter technology which cuts down on energy consumption by up to 75% and save time by 44%, resulting in quality performance with minimal vibration.
Electrolux Cyclonic Care Top Load Series
Bolstering its roster of washing machines, Electrolux also introduced the Cyclonic Care Top Load series. Models in this line feature Cyclonic Tub Clean, wherein the tub and pulsator rotate simultaneously to create a scrubbing action. Another feature is the Cyclonic Care Pulsator which generates an upward water flow to help clothes circulate properly and reduce friction. Adopting a unique prism-shaped drum, washers in the series gently splits dirt from the clothes, similar to the way a prism splits light. Like the UltimateCare series, Cyclonic Care Top Load washers also come with wool cycle mode and utilize inverter technology.