-- To reach out to its consumers, Lenovo conducted a nationwide slogan contest - the Lenovo Super Slogan Contest in which consumers who purchased any Lenovo IdeaPad or IdeaCentre desktop PCs from November 20, 2008 to January 7, 2009 were entitled to participate.
Consumers were asked to log on to www.lenovopromos.com/xmas, submit their purchase details and complete the phrase, “I love Lenovo computers because…..” in 20 words or less.
The winning slogans were judged by Lenovo officials based on creativity, originality and adherence to the Lenovo brand promise.
Jayson Biadog was the grand prize winner for his winning slogan which read, “I love Lenovo computers because it’s cool, classy, durable and have great features and benefits that everybody would love!”. His slogan was inspired by the performance and design of his Lenovo IdeaPad S10 netbook. Jayson won a trip for four to Hong Kong’s Disneyland.
Second prize winner Ariel Becina received a Lenovo IdeaPad Y330 notebook and third prize winner William Arquero, represented by his wife Larissa, received a Lenovo desktop H210 PC with 19” LCD monitor.
The Lenovo Super Slogan Contest was also held in Indonesia, Malaysia and Singapore. Each country had three winners. www.lenovo.com/ph
(In the photo: Lenovo Philippines Consumer Business Country Manager Mr. Michael Ngan (far right) and Lenovo Philippines Country Marketing Manager Ms. Karen Capellan (far left) with the winners of the Lenovo Super Slogan Contest, second prize winner Ariel Becina (2nd from right), grand prize winner Jayson Biadog (3rd from right) and third prize winner Larissa Arquero (4th from right).)