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Samsung Unveils New Consumer & Enterprise Printers
Imaging Devices |
Just Announced
Mon 09 Nov 2009
SAMSUNG UNVEILS NEW CONSUMER AND ENTERPRISE PRINTERS DESIGNED TO DELIVER GREATER PRODUCTIVITY AND EASE-OF-USE
New devices provide fast printing of Internet content to meet evolving printing needs
Company aims to consolidate market share having achieved leadership of laser printer market in Singapore
Samsung Electronics today showcased 13 new printers and printing solutions designed to refine the printing experience with step improvements that enhance productivity. Samsung has steadily grown, over the years, to become the top brand in the laser printer market. The company intends to expand its market share in the consumer and enterprise segments by demonstrating value in maximizing users’ return on investment.
“Samsung has succeeded in the competitive market by constantly assessing and reexamining end-users’ printing habits and needs. We seek to provide products and services that match and exceed consumers’ and businesses’ needs and this has enabled us to create best-in-class printing innovations in design and technology through the years. Our new line-up is another step in this direction and we are confident it will drive further success for the company,” said Mr. Moon Sung-Hyun, Managing Director, Samsung Asia Pte Ltd.
Consumer research showed that printing content from the Internet has risen quickly to comprise the second most common use for printers. Leveraging this insight, Samsung developed innovative features in the new printers that help save time and minimize toner and paper wastage. These include a one-touch Print Screen function that allows users to easily print on-screen content without the usual page format challenges encountered in using traditional printers, a fax forward-to-PC feature which cuts down on unnecessary printing of fax copies, and an AnyWeb Print feature that enables users to copy select online content and paste it on a scrapbook template for sharing or printing.
Globally, the printing business has been earmarked as one of Samsung key growth engines. Despite the recession, Samsung has buckled the industry trend and is showing strong growth while established competitors are seeing sharp declines. The company reported a year-on-year increase in market share of 5.4 per cent for the Asian region in the second quarter of 2009. In Southeast Asia and Oceania, it leads the colour multifunctional printer segment, and is also the overall market leader in Singapore, Indonesia and Thailand.
According to IDC’s Singapore market figures, Samsung has, for the first time, achieved local leadership with 34 per cent of addressable market share by volume in the second quarter of this year. In a year where most brands experienced declines, Samsung saw a year-on-year increase in addressable market share by 3 per cent by volume and 4 per cent by amount. The Colour Laser Bed Printer product segment was the best performing product segment with a commanding lead of 47 per cent market share by volume.
Highlights of Samsung’s range of printing devices and solutions showcased include:
Printers
Mono Laser Printer:
- ML-1915 and ML-2525 mono laser printers offer high-performance, flexible printing options for personal use in home and small offices, with features including a ‘Toner Save’ function that saves 30 per cent of the toner while ensuring excellent print quality. The models are now available in Singapore.
Mono Laser Multifunction Printer:
- SCX-4600 / SCX-4623F are among the smallest laser multifunction printers in their class, and incorporate Samsung’s unique one-touch ‘Print Screen’ button which allows users to print what they see on their PC screen quickly and easily. The 4623F incorporates a fax forward-to-PC feature that cuts down on unnecessary printing of fax copies. The SCX-4600 is currently available in Singapore, while the SCX-4623F will be introduced in November this year.
- SF-650P is a sleek and compact 4-in-1 A4 sheet-fed laser printer that brings convenience and speed to the workplace. The printer with fax capabilities will be introduced in Singapore in November this year.
- SCX-5635FN offers a combination of versatility, dependability and stylish design to meet the needs of a range of business users. It provides economic benefits to its users with the incorporation of Samsung’s Smart Technologies such as the ‘Toner Save’ function. The SCX-5635FN incorporates enterprise features such as fax forward-to-server and an intuitive user interface for easier operation. The printer will be introduced in Singapore in November this year.
Colour Laser Printer:
- CLP-620ND and CLP-670ND are 20-ppm and 24-ppm colour laser printers that come with network and duplex features targeting the small-to-medium business market. Both models will be introduced in Singapore from January 2010.
- CLP-770ND is a 32-ppm colour laser printer with a maximum paper capacity of up to 1,500 pages and versatile business features that offers businesses outstanding performance with high-speed printing, convenience and reliability. The CLP-770ND is available now in Singapore.
Mono Laser Copier:
- SCX-6545N and SCX-6555N provide fast and reliable A4 printing perfect for different workplaces. The SCX-6555N is the world’s fastest A4 printer and can print and copy at up to 55 ppm while the SCX-6545N achieving speeds of 45 ppm. They will be introduced in Singapore in November this year.
Printing Solutions
Document Management Solutions:
- SmarThru Office is an entry-level document management system which helps users manage their scanned files. The PC application allows users to save their scanned files in a variety of formats – including Microsoft Office – and send them directly to a labeled folder on their desktops. Optical Character Recognition decodes a scanned file and turns it into an editable document, which means users can immediately retrieve a scanned file from the folder for edits.
- SmarThru Workflow network solution for corporate data-distribution enables users to digitize and send scanned and faxed documents to multiple locations at the same time – including e-mail, fax, server message blocks and FTP sites.
Device Management & Billing Solutions:
- SyncThru Web Service is an embedded web service found on all Samsung network printers that enables IT managers to easily and remotely manage a network printer in a network without additional software installation.
- SyncThru Admin 5 provides remote management of multiple network print devices by enabling IT managers to easily integrate Samsung products with current printers.
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