Manila, Philippines -- Emerson Network Power has engaged Rice Communications as its PR agency for Southeast Asia (SEA).

Rice will work with Emerson to raise awareness of their latest IT infrastructure and telecom technologies that enable efficiency without compromising availability. Part of their role includes strengthening the company’s profile in key market segments in IT and telecommunications as well as emerging audience groups.

“Rice comes with extensive knowledge of the ICT market and by working with them we can effectively communicate our solutions and services to our market. Aside from their capabilities, we look forward to leveraging their understanding of Emerson’s business and goals,” said Katrina Tirante, SEA marketing manager, Emerson Network Power.

Rice Communications will work with the company’s Asia Pacific marketing team in six key markets in the region, namely: Singapore, Malaysia, Thailand, the Philippines, Vietnam and Indonesia.

“As a full-service consultancy, we have been proving strategic, insightful and customized professional communications services to our clients, both on a global and regional scale. We accomplish this through a combination of professional skills and extensive knowledge in the ICT industry, “said Sonya Madeira Stamp, managing partner, Rice Communications. “With Emerson, we intend to work hand-in-hand in strengthening their communications efforts and support them on various in-market initiatives they will be rolling out over the coming months.”

Based in Singapore, Rice was established in January 2009 and is headed by Sonya Madeira Stamp, who has over 15 years of experience in communications.

Emerson Network Power Promotes Tay Chee Khiam To Sales Director Of Knurr Racks And Enclosures In Southeast Asia

On another note, Emerson Network Power also announced the promotion of Tay Chee Khiam to sales director of Knurr racks and enclosures in Southeast Asia.

Emerson’s Knurr racks are lightweight, durable and flexible rack and enclosure systems with integrated thermal management and monitoring, designed for adaptive IT and telecommunications environments.

In this role, Chee Khiam will be responsible for driving awareness on the importance of racks and enclosures as building blocks in a reliable IT infrastructure. “Racks are considered as ‘solutions’ that contribute in creating a high level of flexibility and management,” says Chee Khiam.

According to him, a big percentage of the IT managers and business decision makers nowadays are aware of the importance of racks for their data centres but most often settle for an improvised structure to cut costs.

“Equipment is worth millions of dollars and therefore should be managed, maintained and organised well within an infrastructure that provides security, cooling and efficient power requirement,” says Chee Khiam.

Knurr racks and enclosures come with high-end features and standardised options to provide fast customisation for individual business needs. Emerson Network Power also appoints local experts to address the concerns of the clients in the region.

“Emerson Network Power has a highly technical and well-trained team knowledgeable on the Knurr solutions to help our channel partners in the region address their needs. Emerson is committed to extending the life of the products they offer and thereby we are committed to improving the facilities to make that possible,” adds Chee Khiam.

Chee Khiam has a rich experience of 16 years with Knurr racks and enclosures. He is currently based in Singapore.

For more information about Emerson Network Power, visit www.emersonnetworkpower.com.