Inkjet Printers Guide
Event: HP IPG Innovation For Impact 2011 – Further Beyond Traditional Printing
An Exercise In Optimism
Staging its annual global conference for the Imaging and Printing Group (IPG), HP hosted Innovation for Impact 2011 in Shanghai, China last Thursday, September 8, 2011. Opening the doors of the Kerry Hotel Grand Ballroom to an audience comprised of media representatives from the Asia-Pacific and Japan region, this event celebrated HP’s latest innovations, collaborations, and solutions for the consumer, SMB, enterprise, and graphics industries alike.
Mr. Vyomesh Joshi, HP IPG Worldwide’s Executive Vice President kickstarted the festivities with an inspired plenary address, citing a spirit of optimism driving the HP IPG business. This, of course, is a positive sign considering recent developments in the other areas involving HP’s global operations.
In his address, Joshi exclaimed that we are all “on the verge of renaissance,” given the changing patterns in the technology industry on a global scale. With trends leaning in favor of user-generated content and user-driven innovation, Joshi acknowledged that “this is just the beginning” of the age of content explosion and that HP remains firm in its commitment to deliver products and solutions designed to address such signs of the times.
As some of you may remember, HP introduced last year the world’s first printers that connect to the cloud (i.e. the company’s first wave of ePrint-enabled devices). As of August 2011, HP has rolled out 10 million Web-connected devices. After hearing Joshi’s speech at this event, there certainly is no doubt that HP has no plans of changing direction, with targets set at 50 million Web-connected devices by the end of 2012. Through this approach that embraces a shift beyond traditional printing, HP aims to bring “instant gratification” to its customers, not only in the consumer segment, but even to large scale enterprises as well.
To further prove his point, Joshi called forward representatives from various HP customers who had been using HP’s diverse range of modern printing devices and solutions. Each shared testimonies highlighting how HP has created a positive impact in their respective fields. From charity institutions to large-scale enterprises, and medical technology companies, the testimonials all made sure to drive home the point that HP’s impact is felt on all levels – consumer, SMB, enterprise, and everything in between.
Even the Philippines was represented, by way of former senator Nikki Coseteng’s Diliman Preparatory School, which utilized HP’s advanced large format printing prowess to improve the campus’ wall décor in an effort to create a more lively and vibrant environment which is conducive to learning. Unfortunately, no one from the Diliman Preparatory School nor from Scan Livingston, DPS’ print service partner was present during the event to deliver a live testimonial.
On a related note, HP took advantage of the opportunity to announce that it has identified the education sector as one of its key focus areas for the Asia-Pacific and Japan region. Apart from applications such as the one exemplified by our very own Diliman Preparatory School, HP has also established ties with four educational content providers in the region, ensuring that substantial content that is useful for learning can now be made easily accessible and affordable through HP’s innovative, efficient, and Web-connected printing solutions.
New Printer Highlights
Of course, HP still introduced a diverse range of new products during the event – in fact, there were quite a handful, catering to the varying needs of users from differing sectors (from consumer to enterprise). Here, however are key product highlights that we’re sure every HWM and HardwareZone reader would instantly find interest in:
Introducing a revolutionary way to capture images of 3D images and scan documents, the HP TopShot LaserJet Pro M275 is an SMB-targeted device that comes equipped with HP TopShot Scanning technology. By capturing six separate images of a document or 3D object, it produces a high-quality image that can be used for printed and online materials alike.
Meanwhile, for small office scenarios, the LaserJet Pro 100 color MFP M175nw would be most ideal with its combination of an ultra-compact footprint (currently HP’s smallest color MFP laser printer), ePrint capabilities, energy efficiency, and affordable USD 349 price tag.
On the consumer side of things, HP also introduced the elegantly designed Envy 110 e-All-in-One printer. Hailed as “the printer that’s too beautiful to hide,” this one has received accolades from prominent award-giving bodies such as iF Product Design, Red Dot, and Good Design Australia.
Learn more about HP Innovation for Impact 2011 and HP’s new product releases by reading the official news releases here and here. Also, watch out for our coverage of this event in the October issue of HWM Philippines.
For more information, visit www.hp.com.
