Huawei Aims to Sell 60 Million Smartphones, Windows Phone Handsets Imminent
Utilizing two operational models for its lucrative smartphone business – first, being an ODM for various carriers, and, second, by producing its own smartphone models – Huawei has a huge ambition this 2012. The plan? To sell 60 million smartphones that will effectively put the Chinese company in the place of being the world’s third largest smartphone manufacturer. Impossible? True, it is a challenging feat, but it seems that the company is close to its target and is fully-armed to make it real. Huawei has a mindboggling budget of US$200 million which is reserved for marketing and sales promotion alone. Consider also the company’s established relationships with 500 telecom carriers in 140 countries worldwide. Looking back at 2011, Huawei was able to sell 60 million handsets, 20 million of which are smartphones. At present, the company has an aggressive presence in the cutthroat Android market. So far, we have already seen a number of smartphone offerings from Huawei – Ascend Y200, Ascend P1, Ascend D1, Ascend D quad, Ascend P1 S, and Honor U8860 – all of which are promising. Just wait until it enters the Windows Phone party with its smartphones with price points ranging from US$100 to US$400.