Intel to Show More Aggressive Presence in Smartphone Scene
This year at MWC, Intel's President and CEO Paul Otellini presented a clearer direction for its mobile solutions portfolio. In line with the revelation, Intel went into details of its engagements with companies like Lava, Orange, Visa, and ZTE.
Intel’s partnership with the India-based Lava International Ltd., involves the release of the XOLO X900 based on Intel’s smartphone reference design. The XOLO X900 will be the first Intel technology-based smartphone to be marketed in India. The smartphone will begin shipping in Q2 of this year.
Another smartphone that will harness Intel’s technology will comes from Europe-based Orange. Employing Intel’s Atom Z2460 processor, the new smartphone will feature Orange-exclusive services like Orange TV, Orange Wednesdays, and Orange Gestures, providing users with an enhanced entertainment experience. Orange will sell this smartphone in France and the United Kingdom during the European summer.
Previously codenamed Medfield, the Atom Z2460 offers a maximum speed of 2GHz. Apart from the Z2460, Intel also revealed two other smrtphone-centric Atom processors: the Z2580 and the Z2000.
Besides doubling the performance of the Z2460, the Z2580 features an advanced multimode LTE/3G/2G solution. The Z2580 is expected to become available in the first half of 2013. We hope that it will be Intel’s timely treat for the next MWC.
While the Z2580 will probably empower the next-generation of superphones, the Z2000 will be meant for budget-friendly smartphone models. Clocked at 1GHz, the Z2000 will support the Intel XMM 6265 3G HSPA+ modem with dual-SIM 2G/3G. The first samples of the Z2000 are slated to appear in mid-2012. This schedule suggests that consumers might see actual products with the Z2000 by early next year.
Intel also has a multi-year collaboration with China-based ZTE. According to the agreement, the two companies will deliver first Intel-powered ZTE handset in the second half of 2012.
Last but not least, as a result of its deal with Visa, Intel revealed that its smartphone reference design is certified for Visa payWave. By virtue of this certification, users of Intel-based smartphones will get timely support of Visa’s secure mobile commerce services.
Intel’s revelation shows its enthusiastic attempt to make an aggressive presence in the smartphone landscape. For quite a while, manufacturers have been employing either a Qualcomm- or an NVIDIA-based platform for their smartphone offerings. A lot of these are showcased at MWC 2012.
In order to succeed in selling its smartphone-oriented solutions, we feel that Intel should consider using another brand aside from Atom, just like what ASUS did when it removed the Eee from its current tablet line. Like the Eee, the Atom label has been associated with netbooks, a computing platform which observers describe has now a less brighter future.