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Sennheiser Launches New Products and Concept Store (Updated with Video)
By Kevin Bruce Francisco - on 14 Jun 2012, 11:41am

Sennheiser Launches New Products and Concept Store

Held last night at 7th High APEX Lounge, Bonifacio High Street, the German-based company officially launched their high end headphones - the HD700 and the Amperior. In addition, They decided to collaborate with their local distributor, Iontech Inc., and retailer, Digits Trading, to open its first concept store at V–Mall (formerly known as Virra Mall) in Greenhills. The flagship store is also part of Sennheiser’s broader strategy to demonstrate its brand leadership in Asia and to expand its experiential product showcases to consumers across the region.

Ng Chee Soon, President and Managing Director of Sennheiser Electronic Asia greeting the crowd. 

“Today marks a significant moment for all of us at Sennheiser Asia. We recognise the potential in the Philippines and we are delighted to have finally been able to create this immersive sound experience for Sennheiser fans. It is especially meaningful to us as we coincide this store opening with our 20th year celebration in Asia,” said Ng Chee Soon, President and Managing Director of Sennheiser Electronic Asia.

Sennheiser HD 700

The HD700 boasts a fully open dynamic stereo headphones that combine high-end sound with an innovative headphone design. It features 40mm DuoFol transducers which give the sound amazing details while having a frequency response of 10 to 42,000 Hz. The new HD 700 will be available in shops from July 2012, and retails at PhP 49,900.

Sennheiser Amperior

Based on the HD 25 DJ headphones, Sennheiser Amperior comes in an exciting aluminum finish. The new headphones have been optimized for connection to an iPad, iPhone, and iPod, and are equipped with a microphone to easily communicate if a call is received. The ear cups can be rotated for the classic DJ monitoring style: one-sided listening. Coming out in 3rd quarter of 2012, Sennheiser Amperior is definitely something to be excited about.

From left to right: Howard Paw - representative from Digits Trading, Ng Chee Soon - President and Managing Director, Sennheiser Asia, and Ricky Sy - President of Iontech Inc. ended the night with a toast to the bright future of Sennheiser.

Watch the video coverage here: