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STAR, Inc. inks partnership with 7-Eleven to introduce e-commerce business model
By Ciara Alarcon - on 18 Apr 2017, 9:43am

STAR, Inc. inks partnership with 7-Eleven to introduce e-commerce business model

The maker of Filipino mobile phone brand Starmobile, Star Telecom Alliance Resources Inc. (STAR, Inc), teamed up with 7-Eleven to introduce an innovative e-commerce business model that aims to make online shopping easier for consumers nationwide.

With this partnership, customers can now order the PLAY Lite and PLAY Five through the convenience store chain’s multi-channel CLIQQ store that can be found on Google Play and the Apple App store, as well as electronic kiosks and catalogs in-stores. Once they have confirmed their orders, consumers can pick-up their orders the following day. Customers can pay digitally through any of CLIQQ’s platforms or through 7-Eleven counters, before or after they get their orders.

“This e-commerce model that gives customers a variety of flexible discovery, payment, and pick-up options first rolled out in 7-Eleven stores in Taiwan. It has proven so successful that 35 percent of all e-commerce packages in the country now go through 7-Eleven branches, eventually helping make Taiwan the world’s most developed e-commerce market, with 18 percent share of total retail,” Dan Marogy of 7-Eleven Philippines, said.

“We aim to pilot this program together with Starmobile in selected Metro Manila stores starting April 24,” Marogy added.