ASUS donates PhP 700,000 to Operation Smile PH to help the org operate more children for FREE

By Yrda Veanssa Sy Fernandez - on 23 Nov 2017, 3:38pm

The ASUS Philippines Team, the tech and lifestyle media and bloggers together with Christine Lu and Ari Lu shares a wefie #4theSmile.

ASUS Philippines after successfully launching the ZenFone 4 Series last August 19, 2017, have made partnership with Operation Smile Philippines to bring smiles to Filipinos who are affected by cleft lips and cleft palates by using selfies and wefies as a donation.

Beginning the campaign with the ZenFone 4 Series, the #4theSmile campaign then extended to the whole ZenFone family and subsequently to every selfie and wefie taken. For every selfie or a wefie with the titular hashtag posted publicly on social media, ASUS will donate PhP 1. ASUS Philippines has pulled out all stops to reach the magnanimous amount of PhP 1,300,000 selfies and wefies combined in order to provide the sufficient donation that can mount the medical mission.

“There is a relationship that exists even between strangers. ASUS Philippines is here to prove just that, by turning selfies and wefies into shared moments that go beyond the people within the frame and actually touch other people’s lives for the better. Through this new partnership, we want our selfie-loving audience to take their selfies and wefies to another level by sharing their smiles to brighten the lives of thousands of children with cleft lips and palates, and help bring these children’s smiles to the world,” shares George Su, Country Manager of ASUS Philippines.

Christine Lu, Director of Programs for Operation Smile Philippines shares her sentiments to the ASUS Philippines and the media in a thanksgiving dinner at Iloilo with her son, Ari Lu.

While still thousands away from the target, ASUS Philippines has been steadfastly committed in giving gift of smiles this Yuletide season. Starting with 218 patients, young and old, in Iloilo City, ASUS Philippines together with the mix of tech and lifestyle media and bloggers, volunteered and helped for 2 days to make this “biggest and most crucial mission” possible of Operation Smile Philippines in the last 5 years. The medical mission happened at the QualiMed Hospital in Mundurriao, a healthcare facility founded by the Mercado General Hospital, Inc. (MGHI) in partnership with Ayala Land, Inc.

“At Operation Smile, it’s all about the team. The team of doctors and nurses working tirelessly in the operating room, the team of parents, grandparents, family, and community members who pool together to bring our patients to the point of care. The team of generous hearts, just like everyone at ASUS, who are willing to step outside themselves and give for the benefit of others,” shares Christine Lu, Director of Programs for Operation Smile Philippines. “We virtually could not do what we do without this team mentality. We are humbled and thankful to ASUS as an official member of this team, working together to change the lives of kids living with cleft lip and cleft palate in the Philippines.”

Operation Smile Philippines happily received a total of PhP 700,000  donation from ASUS Philippines. ASUS, however, has openly shared that they will not stop at the cheque presentation.  Everyone is still invited to participate in the #4theSmile campaign as the partnership to raise 1,300,000 selfies and wefies continues until January 2018.

ASUS Philippines presents the PhP 700,000 cheque as part of their donation to the Operation Smile Philippines.

“When the selfie phenomenon started, it was easily deemed done for vanity’s sake. But here at ASUS Philippines, we believe differently. Our selfies and wefies are manifestations of self-love and love in general – and love is something to be shared with the rest of the world,” said Mike Santos, Product Marketer for ASUS ZenFones. “It was difficult, but it was definitely an amazing and humbling journey – to begin change by starting with our ZenFones and to see it bear fruit now.”

For more information on the Operation Smile Philippines partnership, the Zenfone 4 Series and other ASUS products, visit and follow ASUS Philippines on Facebook and ASUS ZenTalk Forum.

Yrda Veanssa Sy Fernandez

Yrda Veanssa Sy Fernandez / Writer