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Johnson’s holds #Dadventures camp to empower moms to fearlessly say yes

By Ciara Alarcon - on 05 Apr 2017, 11:47am

Johnson's #Dadventures Camp

Headlined by Dingdong Dantes, Marian Rivera and baby Zia, Johnson’s recently held its #DADventures Camp to empower moms to now fearlessly say yes to their children and husband's playtime with the help of Johnson’s Milk+Rice and Johnsons Milk+Oats.

Johnson’s encourages moms to confidently say yes to moments of rough play, which they refer as #Dadventures. It is a special moment of bonding with a father-figure that contribute to a toddler’s happy and healthy development.

“Many local and international studies highly encourage rough play because it plays a vital role in a child’s physical, social, and cognitive development," Professor Perlita De Leon, an expert in Developmental Psychology from UP Diliman, said. She  also cited a statistic, lifted from a global survey, that said that 40 percent of dads are told “NO” by their partners when they start engaging their toddler in rough play.

#Dadventure's Camp

Meanwhile to equip moms with the knowledge to ensure that #Dadventures are safe, Dr. Loverna Arcilla Suratos, MD, FFDS, claimed that it is important for toddlers to have strong and healthy skin. Suratos recommended to resist the temptation to switch to family bar soaps that can further weaken skin, and to continue use mild liquid washes and lotions that contain powerful nourishing ingredients.

Marian Rivera and Dingdong Dantes with their daughter, Zia.

To demonstrate the effectiveness of Johnson’s Milk range, celebrity mom Marian Rivera applied these products to Zia before visiting different camp stations.

Ciara Alarcon

Ciara Alarcon / Writer