MILO challenges grown-ups to Nutri Up their game this 2017
Encouraging all grown-ups to push themselves further and be engaged in an active lifestyle this 2017, MILO Philippines kicked off an event, dubbed as the first-ever MILO #NUTRIUPyourgame Challenge at the Glorietta Main Activity Center in Makati City last Saturday.
The highlight of the event was a competition between two teams of celebrities led by power siblings Solenn and Erwan Heusaff. Team Solenn consisted of Ellen Adarna, Dennise Lazaro, and Chie Filomeno, whereas Team Erwan was comprised of Daniel Matsunaga, Jeron Teng, and Wil Dasovich. After drinking each participant’s share of MILO Nutri Up, the two teams went through a series of physical activities, wherein Team Erwan ended as the winner. Competition aside, the key message of the activity was grown-ups should remain active and physically fit with the help of MILO Nutri Up, in spite of being busy .
“MILO Philippines continues to be committed in motivating adults to live an active and healthy lifestyle. It’s a new year and everyone is pumped to up their fitness game. After the success of the FITCON last year, we’re now setting up the MILO #NUTRIUPyourgame Challenge to support adults to continue on their road to health, learn more about fitness and nutrition, and challenge themselves to push further by trying the new MILO Nutri Up,” Ellen Isturis, Consumer Marketing Lead of MILO Philippines, explained.
The MILO Nutri Up is a 3-in-1 chocolate malt drink designed for adults. Mall-goers who visited the event area got a chance to try free drink samples of the MILO Nutri Up and become part of the games and activities prepared not only by MILO, but also by partner brands namely Fitness First, Gold’s Gym, KFIT, UFC, and Adidas.
Lionell Go Macahilig / Group Editor
Building on the learnings that he earned from the academe and his almost three-year professional experience in the outsourcing industry, Lionell joined HardwareZone Philippines in 2007. In his free time, he runs his PC shop and reads various articles online. He also likes cats and jogging.