SM, Walt Disney launch Thor: Ragnarok interactive exhibit in SM malls

By Lionell Go Macahilig - on 14 Oct 2017, 6:10pm

thor, hulk, walt disney, thor:ragnarok, sm malls, marvel studios, imax, sm cinema, loki, valkyrie, hela, asgard, midgard

In connection with the much-anticipated theatrical release of Marvel Studios's Thor: Ragnarok, SM Lifestyle Entertainment, Inc. and the Walt Disney Company joined forces to unveil life-size gladiator figures of Thor and Hulk in an interactive exhibit that will tour SM Malls located in Metro Manila.

Firing up the festivities, Marvel fans got a sneak peek of the movie through iconic display and immersive activities at SM Southmall Las Pinas. Mall visitors were also treated to other engaging activities and installations such as an interactive Thor-inspired photo booth at a first look at the exclusive Disney merchandise of Thor, Hulk, Loki, and Valkyrie. Mobile gamers also got a chance to try out Marvel Studio apps such as Marvel Future Fight, Marvel Contest of Champions, Marvel Puzzle Quest, and Marvel Avengers Academy.

Thor: Ragnarok marks the return of the god of thunder to the silver screen and the first time Marvel Studios is introducing a major female villain, Hela, who will threaten to destroy Thor's home world.

Exclusive to IMAX, select key scenes of the movie will be expanded, filling more of the screen and delivering the audience 26% more of the image than standard theaters. Thor: Ragnarok will premiere in all IMAX Theaters and SM Cinemas on October 25, 2017. Adding to the excitement, fans may catch the roving Thor: Ragnarok installation on the following dates: SM East Ortigas from October 17 to 22, and S'Maison MOA from October 24 to 31.

Movie tickets are available onsite or through SM Cinema's website.

Lionell Go Macahilig

Lionell Go Macahilig / Group Editor

Building on the learnings that he earned from the academe and his almost three-year professional experience in the outsourcing industry, Lionell joined HardwareZone Philippines in 2007. In his free time, he runs his PC shop and reads various articles online. He also likes cats and jogging.