Event Coverage

Accenture Technology Vision 2017: Tech for people, by people

By Jonnah Pante - 20 Feb 2017

Accenture Technology Vision 2017: Tech for people, by people

For 17 years, global professional services company Accenture has done extensive research across different business landscapes to predict the most significant technology trends and how these will affect enterprises as they adapt to the digital economy.

In 2016, Accenture released a report with the theme, "People First: Primacy of People in the Digital Age," which tackled about the "people first" principle being vital to the success of enterprises in the digital economy, and identified five trends namely: Intelligent Automation, Liquid Workforce, Platform Economy, Predictable Disruption, and Digital Trust.

This year's report, which focuses on "Technology for People," highlights the emergence of technology for people, by people - technology that anticipates and adapts to human needs and experiences. It details how humans can now design technology that’s capable of learning to think more like people and to constantly align to and help advance their wants and needs through the advances in artificial intelligence and the Internet of Things.

Through a survey conducted by Accenture Labs to more than 5.400 business and IT executives across 31 countries and 16 industries, Technology Vision named five emerging technology trends essential to the emergence of business and enterprises in the digital economy:

  • AI is the new UI. Artificial intelligence (AI) is coming of age, tackling problems both big and small by making interactions simple and smart. AI is becoming the new user interface (UI), underpinning the way we transact and interact with systems.

JP Palpallatoc, Accenture Digital Lead in the Philippines

According to JP Palpallatoc, Accenture Digital Lead in the Philippines, AI is taking more sophisticated roles within technology interfaces. Through the materialization of chatbots, AI is eventually becoming the digital spokesperson of companies, thus, being associated with their brands. 

"What we're seeing is Artificial Intelligence is simplifying, making the interaction between customers and companies more human, more intuitive. That's the trend for AI as the new UI which is improving experience above all," Palpallatoc said.

Facebook Messenger now has chatbots which allows companies with Facebook profiles and pages connect and interact with their users and customers. One example of this is Uber.


  • Ecosystems as Macrocosms. Platform companies that provide a single point of access to multiple services have completely broken the rules for how companies operate and compete. Companies don’t just need a platform strategy, they need a rich and robust ecosystem approach to lead in this new era of intelligence. Already, more than one-quarter (27 percent) of executives surveyed reported that digital ecosystems are transforming the way their organizations deliver value.
  • Workforce Marketplace. The number of on-demand labor platforms and online work-management solutions is surging.  As a result, leading companies are dissolving traditional hierarchies and replacing them with talent marketplaces, which in turn is driving the most profound economic transformation since the Industrial Revolution. Case in point: Eighty-five percent of executives surveyed said they plan to increase their organization’s use of independent freelance workers over the next year.
  • Design for Humans. Technology design decisions are being made by humans, for humans. Technology adapts to how we behave and learns from us to enhance our lives, making them richer and more fulfilling. Eighty percent of executives surveyed agree that organizations need to understand not only where people are today, but also where they want to be – and shape technology to act as their guide to realize desired outcomes. 
  • The Uncharted. To succeed in today’s ecosystem-driven digital economy, businesses must delve into uncharted territory. Instead of focusing solely on introducing new products and services, they should think much bigger – seizing opportunities to establish rules and standards for entirely new industries. In fact, 74 percent of the executives surveyed said that their organization is entering entirely new digital industries that have yet to be defined.

For the full Technology Vision 2017 report, you may visit Accenture's website