Event Coverage
Canon launches M100 along with Kathryn Bernardo as their newest brand ambassador
By Yrda Veanssa Sy Fernandez - 1 Dec 2017,9:03am

Canon launches M100 along with Kathryn Bernardo as their newest brand ambassador

Kathryn Bernardo (second from the leftmost) standing next to Kazuhiro Ozawa, President and CEO to CMPI, shares the stage at the launch of the Canon EOS M100 at the Trinoma Activity Center.

Canon, a worldwide digital imaging company, has launched their newest addition to the mirrorless camera line, the Canon EOS M100. The company has also welcomed Kathryn Bernardo as their brand ambassador on November 25, 2017 at the Trinoma Activity Center, Quezon City.

The Canon EOS M100 sports a sleek and lightweight design that makes it a perfect accessory for those who want to travel and do lifestyle photography. It has a 24.2MP APS-C CMOS sensor with Dual Pixel CMOS AF and can shot at 6.1fps. Users can also easily share their photos to their social media account through its Wi-Fi and Bluetooth connectivity.

The newest Canon EOS M100.

Kathryn Bernardo shares that she had always an attachment to photography even at a young age. Today, she wants to take images like how professional photographers do it and use it as a platform to raise awareness about the different causes she supports to benefit children in need. Kathryn shares to the crowd on the launch of the Canon EOS M100 the three things she likes about the M100–she likes the lightweight, compact, and elegant design of the M100, the Wi-Fi connectivity of the camera as she is able to share her photos in her social media platforms, and the Touch Photo feature, as if she uses a smartphone with the LCD touchscreen of the M100.

“Our latest addition to our mirrorless camera, the Canon EOS M100, is a fit for her as she brings her photography game a notch higher. It is perfect for her style with its sleek design, the pictures it produces deliver depth for strong storytelling, and its functionality enhances the experience of taking and sharing photos in an instant,” shares Benny Yu, Consumer Group Director of Canon Marketing Philippines, Inc.

Kathryn Bernardo shows off the all-new Canon EOS M100.

Kathryn discloses her enthusiasm for photography to learn how to eventually shoot uncanny and unique images, whether in portrait or street photography, using her Canon EOS M100.

“Ever since I was young, I already loved taking photos. I always make it a point to have a camera with me when I travel, or during shoots or events, because I like keeping memories. My camera is filled with photos of my dogs and my niece! But given the chance and [more] time, I want to enroll in a photography class. Being around professional photographers all the time like Mark Nicdao and Sara Black really inspires me to take photos the way they do,” shares Kathryn Bernardo, Teen Queen and the newest Canon Brand Ambassador.

Canon EOS M100 is the new camera can suit the lifestyle of Filipino millennials. M100 bundled with 15-45mm lens is priced at PhP 33,998 and is now available at Canon Concept Stores, Canon dealers nationwide, and Lazada.

Kathryn Bernardo, Canon's newest brand ambassador.