Event Coverage

Cool and Clean - Meet Samsung's New Air Conditioners, Refrigerators, and Washers

By Lionell Go Macahilig - 24 Feb 2014

Cool and Clean - Meet Samsung's New Air Conditioners, Refrigerators, and Washers

Smart Appliances, Smart Home

Samsung Singapore's Vice President for Consumer Electronics Stanley Goh presenting the Food ShowCase refrigerator at the SEA Forum 2014.

Last week’s SEA Forum 2014 in Bali, Indonesia witnessed the unveiling of Samsung’s new home appliances that will help households in keeping homes cool and clean. The Korean company’s latest array of home appliances is topbilled by the AR9000 air conditioner, Food ShowCase refrigerator, and the WW9000 washer.

Samsung AR9000 Air Conditioner

This diagram shows the differences between a conventional air conditioner and a Samsung air conditioner that uses the triangle design.

Samsung AR9000 Air Conditioner

Adopting Samsung’s new triangle design, the AR9000 air conditioner features wider inlet, wider outlet, and bigger fans than air conditioners that are based on the conventional design. With the use of the new design, the AR9000 remains compact and stylish, yet much better in terms of air conditioning and energy efficiency. The triangle design allows for faster (26%), farther (14 meters), and wider (2x wider) release of cool air. With Samsung’s Digital Inverter Technology, the AR9000 consumes up to 60% less electricity than conventional air conditioners. Not only remarkable in terms of keeping homes cool, the AR9000 is also capable of keeping families healthy by eliminating allergens, bacteria, contaminants, dust, and viruses with the help of Virus Doctor and Easy Filter features. And to make things simpler, Samsung has a downloadable app that allows users to control the AR9000 by using their Samsung Android smartphone or tablet.

Apart from its sheer size, the Samsung Food ShowCase refrigerator is notable for its compartments.

Samsung Food ShowCase Refrigerator

The Food ShowCase refrigerator is bigger than a conventional home-bar refrigerator. But what makes it bigger? Apart from its sheer size, its compartments allow users to store more food stuff. The Food ShowCase comes with two layers of doors: the ShowCase for items that are frequently accessed and consumed, and the InnerCase for ingredients that require longer storage. The ShowCase is divided into three sections: the upper-level Cooking Zone for cheese and sauces, the mid-level Family Zone for drinks and snacks, and the lower-level Kids Zone for children’s food items. The InnerCase stores fruit, meat, and vegetables. On the outside, the Food ShowCase refrigerator is clad in a premium metal chassis, on which the Ice and Water Dispenser is also found. Like the AR9000, the Food ShowCase refrigerator also uses Samsung’s Digital Inverter technology, which improves its cooling performance and energy efficiency.

Stanley Goh presents the Samsung WW9000 washing machine.

Samsung WW9000 Washing Machine

Samsung’s WW9000 washer flaunts an elegant minimalist design that has a simple, streamlined front with a ripple design running along its side. Designers at Samsung achieved such a beauty by eliminating unnecessary lines, knobs, and buttons that traditional washers look complicated. The WW9000 has a 5-inch color touch-enabled control panel that includes options like Gardening, Cooking and Dining, Hygiene Care, Active Sports, Active Kids, Working and Everyday, Favorites, and Most Used for convenient selection of temperature and spin speed. Moreover, the WW9000 features Auto Optimal Wash which relies on sensing technologies to determine the most optimal wash cycle, temperature, time, rinse cycle, and spin speed based on the load’s size, degree of dirt and soiling, amount of water, and detergent needed. The washer also features Auto Dispense for automatic releasing of the right amount of detergent and fabric softener.

Samsung WW9000 Washing Machine

For easy loading and unloading of laundry, the washer’s door has been made bigger and the drum raised higher up. The door is also attached to the washer’s body by a double hinge for wider opening. During washing, Samsung’s ecobubble feature helps in dissolving detergent more quickly, making it penetrate clothes faster. Aside from employing Samsung’s Digital Inverter technology, in which strong magnets are employed for quieter and more powerful performance, the WW9000 also uses VRT-M technology, wherein a three dimensional vibration sensor system keeps the drum well balanced at high spin speeds. Like the AR9000, the WW9000 can be controlled and monitored by using a smartphone app.

In addition to the AR9000, Food ShowCase, and the WW9000, Samsung also introduced other models of air conditioners, refrigerators, and washers at the SEA Forum 2014. Scroll down to view some of them.

The AR5000 is the AR9000's smaller sibling.

An easier way to control your Samsung AR9000 air conditioner? There is an app for that.

Towering Samsung Q9000 air conditioners are also present during the regional event.

Unlike the three-turbined Q9000, this turbo jet air conditioner has only two turbines. It is not yet officially released.

Here is another variant of the Food ShowCase refrigerator.

Meet the WW9000's siblings: the WW8000, WW7000, and the DV8000.

Samsung also has a washer designed to handle delicate baby clothes.