Event Coverage

Fujifilm outs Liza Soberano as new endorser along with X-A3 and new Instax cameras

By Nestor Domingo Jr - 8 Aug 2017

Fujifilm outs Liza Soberano as new endorser along with X-A3 and new Instax cameras

fujifilm, liza soberano, x-a3, sq10, instax, mini 9

Fujifilm flashed its latest big news all over the country last Thursday as the camera manufacturer formally welcomed Liza Soberano as its latest endorser during the Fujifilm’s Photo Art City held at the Music Hall of SM Mall of Asia in Pasay City.

The most-sought after celebrity in the country today shared her love for photography in front of hundreds of the attendants inside the venue, including her fans, Fujifilm executives, the media, and fellow Fujifilm influencers David Guison, Kerwin King, JP De Leon, Vina Guerrero, Kat Valdez, Hye Won Jang, Shaira Habon, Reika Oba, Marian Lim, Nina and Aggy Nuguid.

Together with the entire welcoming crew, Liza roamed around the four major exhibiting areas of Photo Art City using the three latest offerings of Fujifilm: The X-A3, SQ10, and the Instax Mini 9.

“I’ve always liked taking photos of beautiful unforgettable moments, places, and other people,” said Liza. “I’m very interested in taking photos other than of myself and I actually want to venture into photography in the future. I’m so lucky to be Fujifilm’s IT girl as I’ve been using a Fujifilm camera ever since.”

“Liza Soberano is the perfect example of the elegant, beautiful and stylish woman of today's generation. Not afraid of being herself and showing creativity, the X-A3 woman is smart as she will always go for form and function in choosing her gadgets without ever putting a compromise in style,” said Ryo Nagaoka, Director of Fujifilm Philippines.

fujifilm, liza soberano, x-a3, sq10, instax, mini 9

The latest product from the Mirrorless Digital Camera X series, the X-A3 showcases the best tool for taking the best selfies and other photos without worrying about bad lighting conditions and on-the-spot transferring and printing photos. It has a 180-degree tilt LCD monitor, a built-in pop-up flash that supports Super Intelligent Flash system for accurate light control output according to the scenery, and a built-in Wi-Fi capability that can connect to instax SHARE.

Known as the Instax’ first Hybrid Camera, the Instax SQ10 promises to let anyone unleash their creativity in an instant with stunning results printed directly in stylish square format from the device. It consists of two best things in the photography world: the control and composition of a digital camera with the enjoyment and tangible fun of a real photo print.

The Instax Mini 9 helps you to determine the most suitable lighting condition through its brightness adjustment dial of its lamp which automatically determines the best brightness for taking a picture.

The Fujifilm X-A3 is available for PhP 34,990 and it comes in three available colors: brown, silver, and pink. The new Instax SQ10 is priced at PhP 14,999. The new Instax Mini 9 is sold at PhP 3,999. All Fujifilm and Instax products are sold at authorized dealers nationwide.