Feature Articles

An interview with Jason Lim, Emerson Network Power Philippines' Country Manager

By Ashley Lucas - 2 Nov 2016

An interview with Jason Lim, Emerson Network Power Philippines' Country Manager

Jason Lim, Country Manager, Emerson Network Power Philippines

Emerson Network Power Philippines, a leading provider of critical infrastructure technologies and life cycle services, has reached out to us to talk about its solutions for key industries such as banking, BPO, and manufacturing industries.

Know how the company addresses the needs and demands of our country's key drivers. Get to know its solutions for the market's new trendsetters, as well, including ride-sharing and crowdsourced transportation services such as Grab, Uber, and Wunder.

Here's our full interview with Jason Lim, Country Manager of Emerson Network Power Philippines:

An IDC report cited that local ICT spending will grow about 10 percent this year and reach US$ 50 billion. Among the factors that were mentioned is the rise of secondary and tertiary cities. Apart from the primary cities in the Philippines, what are the secondary and tertiary cities that have caught the attention of Emerson Network Power as emerging markets?

Emerson Network Power recognizes the huge growth potential of the Philippines’ ICT landscape. Today, we are seeing that technology is being integrated into the business strategies of many enterprises to improve operations. Not only in the major cities in Metro Manila, but also in other areas such as in the industrial zones of Cavite and Laguna, business districts of Cebu and Davao, as well as in other cities such as in Baguio, Cagayan de Oro, and Naga. There is now a stronger push towards digital transformation.

Emerson Network Power’s power, thermal, and infrastructure management solutions provide business process outsourcing (BPO) companies, banks, manufacturing facilities, telecom sites, and even government agencies with the availability and efficiency they need to support their IT-focused business strategy.

Some of the secondary and tertiary cities that you mentioned belong to Tholons’ top 100 outsourcing destinations in the world. With the BPO segment remaining as one of the key drivers in the Philippines’ economic growth, how does Emerson Network Power address the demands and requirements of the BPO sector in the country?

Technology is a key driver of the Philippines’ BPO industry. Cloud computing, business analytics, and process automation are being utilized to lower operational costs and improve overall processes. With this, we recognize new and emerging challenges faced by the BPO industry when it comes to enabling their critical infrastructure:

  • Power quality – In Tier 2 and 3 cities, power quality would be a main concern. Lack of consistent, clean, and reliable power would open BPOs to risks of outages and downtimes that can be costly.
  • Business continuity and resiliency – In a disaster-prone country such as the Philippines, BPOs will do well to have the right support infrastructure to minimize or avert any system outages or downtimes.
  • Scalability and growth – Largely reliant on connectivity and telecom network services, the BPO business model typically operates several IT networks in numerous offices or locations. A single point of downtime in any of these areas can adversely affect business operations across the entire business.

Emerson Network Power recognizes these challenges faced by the BPO sector and provides them with power, thermal, and infrastructure management solutions that support their critical operations. Our solutions such as the Liebert® APM UPS give them the flexibility they require to scale up or down on their power requirements. Meanwhile, our Liebert® PEX thermal management system provides high efficiency cooling specific to the needs of their critical infrastructure.

Managing disparate IT systems across multiple sites can also be a challenge for BPO companies. Our site management services also support them in making sure their entire IT ecosystem is at its optimal state.

On your announcement as Emerson Network Power's Country Manager in the Philippines last June, it was mentioned that you will also work with the country’s key industry segments such as banking, manufacturing, and telecommunications, aside from BPO. Knowing that these industries have a different set of infrastructure requirements, how does Emerson Network Power address their demands?  What are the other industries you serve?

Emerson Network Power understands that every business, regardless of industry, has specific infrastructure requirements. That’s why we pride ourselves in working closely with our customers to understand their specific demands. We tailor-fit our solutions based on our customers’ needs and we provide them with project management support throughout, from pre- to post-project.

Among the key solutions we’re offering include our Converged Infrastructure systems, which combine power, thermal, and infrastructure management in a rack- or row-based system such as the SmartCabinet™ and SmartRow™ that are fully integrated and rapidly deployable. These converged infrastructure systems are ideal for both SMEs and mid-sized enterprises that require scalable, robust, and highly efficient infrastructure for their IT deployments.

But aside from IT solutions, Emerson Network Power also provides critical infrastructure solutions for non-IT applications. We support heavy industrial industries such as Oil and Gas, Mining, and Transportation. Our solutions help these facilities stay online and protected against costly damages.

What are some of the disruptive technologies that Emerson Network Power is looking at as trendsetters in the coming months or years and what are the solutions you have for these trends?

In the Philippines, we are seeing the emergence of several digital platforms that are impacting not just consumers but also businesses. Examples of these are the likes of ride-sharing and crowdsourced transportation services such as Grab, Uber, and Wunder. Then there are also several fintech and healthcare startups that are using technology and data analytics to offer convenient services to consumers.

What these trends are telling us is that there is now a much more collaborative effort between consumer and enterprise. Consumers are expecting more personalized, faster, and convenient services from enterprises, and this is something that should not be ignored. High-speed connectivity and a robust infrastructure are keys to successful technology utilization.

Telecom networks in the Philippines, for example, are ramping up their efforts to modernize to deliver the fastest internet connectivity speeds to their customers. At Emerson Network Power, we’ve worked with several telco companies in providing them with our state-of-the-art integrated modular solutions – these take a fresh approach to traditional data center construction, in which an entire facility is prefabricated offsite, shipped in modules, and assembled onsite. Our IMS solutions are custom-designed to match the geography, climate, technology profile, IT applications, and business objectives of a particular project while taking advantage of the speed and economy of modular design and prefabrication. The result is a state-of-the-art, tightly integrated facility that can be deployed faster and at lower cost than a similar facility using traditional construction practices.

We’ve had successful installations of our IMS in Tier 2 and 3 cities such as Cavite, Cabanatuan, and another one upcoming in Davao.

In addition to that, Emerson Network Power is very supportive of the Philippine SME market and other startups. As these businesses seek to integrate technology in their services to become successful, Emerson Network Power supports them with an array of highly-efficient power, thermal, and infrastructure management solutions to help them achieve their business goals.