Event Coverage

James Reid, Shaira Luna and Magic Liwanag lead launching of Fujifilm X-E3

By Nestor Domingo Jr - 16 Nov 2017

James Reid, Shaira Luna and Magic Liwanag lead launching of Fujifilm X-E3

camera, fujifilm, fujifilm lifestyle, fujifilm x-e3, instax, instax share sp-3, james reid, magic liwanag, printer, shaira luna

Fujifilm Philippines launched its newest products on Thursday during its Fujifilm Underground party held at Dulo MNL in Makati City, and it was done with the presence of one of the popular product endorsers today, James Reid, leading the way.

camera, fujifilm, fujifilm lifestyle, fujifilm x-e3, instax, instax share sp-3, james reid, magic liwanag, printer, shaira luna

The young phenomenal actor was present together with fellow new brand ambassadors Shaira Luna and Magic Liwanag, as well as known Fujifilm X Photographer Rommel Bundalian and executives as the worldwide camera brand unveiled three new products to the public: the Fujifilm X-E3 camera and the Instax Share SP-3 SQ printer.

camera, fujifilm, fujifilm lifestyle, fujifilm x-e3, instax, instax share sp-3, james reid, magic liwanag, printer, shaira luna

The latest in its camera offerings, the Fujifilm X-E3 is a compact, mirrorless, touchscreen camera that aims to suit both mid-pros and photography enthusiasts to unleash their creativity. Armed with an X-Trans CMOS III and X-Processor Pro, this camera aims for the best in-class color reproduction in both stills and 4K movies. Its operability is also simplified for a more convenient user experience, and it features Advanced SR Auto Mode to select the optimum autofocus and exposure settings from 57 presets.

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Meanwhile, Instax Share SP-3  SQ allows users to print smartphone-taken photos in a 1:1 aspect ratio square-sized photo, a known king-standing favorite among photography fans and aficionados. To fully enjoy what the printing device offers, one must download the Instax SHARE app, and from there, one can start picking the snaps from his/her social media accounts (Instagram and Facebook) as well as other photo bin portals (Dropbox, Google Photos, Flickr) and even on your camera roll and folders. It also features the Collage Template wherein users can print for up to nine pictures in one sheet alone.

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Fujifilm also flaunted its notable Instax SQ10 and let users enjoy together with the photo wall showcasing the works of Luna, Liwanag, Bundalian, and Bacani during the event.

camera, fujifilm, fujifilm lifestyle, fujifilm x-e3, instax, instax share sp-3, james reid, magic liwanag, printer, shaira luna