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ABS-CBN Publishing partners with MyPhone for NoInk reading app

By Ciara Alarcon - on 13 Sep 2016, 10:11am

ABS-CBN Publishing partners with MyPhone for NoInk reading app

Left to right: MySolid Technologies and Devices Corp. Marketing Communications Officer Patrick Cabusay, MySolid Technologies and Devices Corp. vice president Kevin Tan, ABS-CBN Publishing Managing Director Mark Yambot, and ABS-CBN Publishing Digital Business Lead Jane Lynn Tan

ABS-CBN Publishing and MyPhone announced its partnership for NoInk – a multimedia reading application.

During the contract signing, MyPhone revealed that starting October this year, NoInk will be a pre-installed application in its smartphones and devices. This partnership gives people access to the up-to-date features on pop culture, celebrities, and lifestyle content.

NoInk is a reading app where users may purchase digital copies of ABS-CBN Publishing’s magazines and books in its newsstand, and also titles from different publishers in the country.

The app also has a feed that showcases articles, videos and photo galleries about trends in the country.

Left to right (back): ABS-CBN Head for Digital Media Division Donald Lim, MySolid Technologies and Devices Corporation President David Lim, ABS-CBN Publishing President Ernie Lopez, and Sky Cable COO and ABS-CBN Head of Narrowcast March Ventosa

According to ABS-CBN Publishing head Ernie Lopez, their partnership between MyPhone marks a milestone for ABS-CBN Publishing. Also, he noted that it is the first time that their product will be pre-installed in mobile phones.

NoInk can be downloaded for free on any iOS and Android device.