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AdSpark links with Tracx and Wootag to elevate advertising landscape in PH

By Jonnah Pante - on 27 Jun 2017, 12:53pm

AdSpark links with Tracx and Wootag to elevate advertising landscape in PH

Strengthening its roster of services in the local advertising scene, Globe Telecom-owned digital marketing solutions firm AdSpark has sealed the deal with interactive video platform Wootag and social media management platform Tracx.

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“The growth of digital marketing in the Philippines has become substantial, where video and social analytics are at the forefront. Wootag and Tracx, thus, will allow advertisers in the Philippines to improve their capabilities on this end,” shared Glenn Estrella, President and Chief Executive Officer of AdSpark.

Wootag provides an immersive video content experience wherein users can shop and browse products directly through videos online. Tracx, on the other hand, specializes in social media analytics through geographic, demographic, and psychographic data across different social media websites.

adspark, Advertising, globe, globe telecom, marketing, social media, tracx, wootag

adspark, Advertising, globe, globe telecom, marketing, social media, tracx, wootag

The partnership has made AdSpark the official reseller of these global digital advertising companies in the Philippines which in turn will help the local advertising industry be exposed in an upgraded way of acquiring customer engagements, analyzing insights, strengthening sales, and developing marketing goals and plans.

“With a growing customer base along with millions of viewers interacting with Wootag’ed video in the Philippines, the partnership with AdSpark will be a great medium to empower more international and local brands to drive interactive and real-time data experience for their videos,” said Wootag Chief Executive Officer Raj Sunder.

“With partners of this caliber, the consequential combination of technology and talent enables us to deliver powerful, unique solutions to our customers and to take advantage of the large and rapidly growing social media space,” according to Tracx Managing Director for Asia Pacific Ross Williams.