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Apple to cut production of iPhone X by half this quarter

By Jonnah Pante & Cookie Monster - on 31 Jan 2018, 4:23pm

Apple to cut production of iPhone X by half this quarter

The iPhone might be the best selling tech product in 2017 but the most premium model seemed to not be doing as well as the company had expected. 

According to Nikkei Asian Review, Apple will halve the production target for the iPhone X this quarter due to "disappointing holiday-season sales" in key markets such as Europe, the U.S and China. For the iPhone 8/8 Plus and lower-priced models, Apple is reportedly maintaining the production target.

The production cuts for the iPhone X will affect the company's plans to use OLED across the entire iPhone lineup. Apple is said to be considering shifting more resources to build more LCD iPhone models this year.

In addition, manufacturers who supply the components for the iPhone X would see billion of dollars in losses due to the reduced orders. Display manufacturers will also slow down their transition from LCD to OLED technology.

Nikkei Asian Review is one of the few reports to paint a bleak future for the iPhone X. Earlier last week, KGI Securities analyst Ming-Chi Kuo predicted the iPhone X would go to end-of-life (EOL) around mid-2018 due to weaker demand in China.  

Source: Nikkei Asian Review via 9to5Mac