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Apple outs red iPhone 7 and 7 Plus to combat AIDS

By Lionell Go Macahilig & Kenny Yeo - on 22 Mar 2017, 12:33am

Apple outs red iPhone 7 and 7 Plus to combat AIDS

iphone, apple, mobile phones, smartphones, ios, iphone 7, iphone 7 plus, product(red)

The iPhone 7 and iPhone 7 Plus are now available in red. PRODUCT(RED) to be exact.

Although Apple has released PRODUCT(RED) iPhone cases in the past, this is the first time the actual phones themselves are in red. 

The new special edition PRODUCT(RED) iPhone 7 and iPhone 7 Plus come in a red aluminum finish and its specifications are unchanged.

Apple has partnered (RED) for more than a decade and this partnership is all about raising awareness and funds to combat AIDS.

Apple CEO, Tim Cook, said that this is the biggest PRODUCT(RED) offering to date. He said, "The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”

Deborah Dugan, (RED)’s CEO also said, "Customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”

(Image source: Apple)

The PRODUCT(RED) iPhone 7 and iPhone 7 Plus will be available only in 128GB and 256GB capacities with prices beginning from PhP 43,990. Orders will begin on 24th March and phones will be shipped to customers by the end of March.

Note that there's no price difference between the new PRODUCT(RED) iPhone 7's and the rest of the iPhone 7's.

Here is a quick rundown of prices of the new phones.

  • iPhone 7 PRODUCT(RED) 128GB: PhP 43,990
  • iPhone 7 PRODUCT(RED) 256GB: PhP 49,990
  • iPhone 7 Plus PRODUCT(RED) 128GB: PhP 50,990
  • iPhone 7 Plus PRODUCT(RED) 256GB: PhP 56,990

For consumers who prefer the 4-inch form factor, Apple has updated the iPhone SE storage options to 32GB (S$658) and 128GB (S$828). The iPhone SE was previously available in 16GB and 64GB storage options for the same respective prices. Similar to the PRODUCT(RED) iPhone 7 and iPhone 7 Plus, you can order the iPhone SE on 24 March from 11.01pm.