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Apple Watch dominates the wearable market with 52% market share in 2015

By Chester Labaco & Cookie Monster - on 13 Jan 2016, 8:41am

Apple Watch dominates the wearable market with 52% market share in 2015

 

Despite reports that demand for the Apple Watch had slowed down after the initial media buzz, Juniper Research claims that Apple's first wearable did really well last year. 

According to data collected by Juniper Research, Apple claimed 52% of the global smartwatch shipments in 2015 despite going on sale only at the end of April. Android Wear, on the other hand, constituted less than 10% of sales last year.

The former market leader, Samsung, did not fare well either; Juniper Research said that the Tizen-powered Gear S2 did not achieve strong sales volumes although it should be noted that the Gear S2 was only available in November. The rest of the smartwatch sales comes from smaller players such as Martian and Razer. 

Apple reportedly ordered four million units of the Watch for Q4 2015 to cater to the holiday shopping season and was estimated to sell 10 million units by the end of the year. With the second generation Apple Watch 2 expected to be announced in March and two exclusive Watch models for Chinese New Year, the future for the Apple Watch seems very bright. In fact, IDC made a bold prediction that Apple will sell over 45 million watches in 2019.

Source: Juniper Research via GSMArena