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BMW redefines driving luxury with the All-New 7 Series

By Katrina Canlas - on 17 Mar 2016, 1:20pm

BMW redefines driving luxury with the All-New 7 Series

From left to right: The BMW 740Li in Imperial Blue and the BMW 750Li in Magellan Grey

The latest generation of BMW’s flagship automobile – the BMW 7 Series – is finally in the Philippines.

Asian Carmakers Corporation (ACC), the official importer and distributor of BMW in the Philippines, unveiled the all-new BMW 7 Series through a Gala Event held at the Grand Ballroom of the new Shangri-La at the Fort in Bonfacio Global City. Dubbed the most innovative vehicle in its segment, the new BMW 7 Series marks an important milestone in BMW’s technological evolution by combining ground-breaking features in design, functionality, Efficient Dynamics, and well-being & comfort that define contemporary automotive luxury.

From left to right: Hwee Siong Lee, BMW Group Asia Sales Director; Maricar Parco, Asian Carmakers Corporation President; Michael Hasper, Embassy of Germany in Manila Charges d’Affaires; Governor Jose Ch. Alvarez, Asian Carmakers Corporation Chairman Emeritus

"Since 1977, BMW has been delivering ground-breaking innovations and setting new standards with our flagship BMW 7 Series. From the electronic speedometer, to Park Distance Control, to the revolutionary iDrive operating system, all of which have become an industry benchmark for modern cars. Today, this sixth-generation BMW 7 Series has made yet another breakthrough by introducing new technologies such as carbon core that reduces overall weight by up to 130kg, and a full suite of innovations like Touch Command, Gesture control, Sky Lounge with Panorama Glass Roof, just to name a few,” said ACC President Maricar Parco. “This all-new BMW 7 Series embodies our quest for modern mobility, the highest quality and absolute precision. This is truly a masterpiece from BMW, and probably the best car we have ever built."

The all-new BMW 740Li will be the main variant to be offered to the Philippine market, while only a handful of the range-topping BMW 750Li will be readily made available.