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Canon Celebrates 15-Year Milestone In The Philippines

By Jason Marges - on 22 Apr 2012, 5:45pm

Canon Celebrates 15-Year Milestone In The Philippines

April is a special month for one of the biggest and most recognized brands in the consumer electronics industry, as Canon celebrates 15 years of operations in the Philippines in this month. With humble roots of being a mere subsidiary with less than a quarter of a billion year-end revenue in 1996, the company has grown into a multi-billion peso company to date. In commemoration of this special milestone, the company hosted a special event not only to announce its latest offerings in the digital camera, consumer printer, and enterprise printer segments, but also to express its gratitude to its loyal customers through the years.

Speaking at the event, Alan Chng, President and CEO of Canon Marketing Philippines said, “We, at Canon Philippines, are proud of how we have grown. While we have greatly benefitted from our strong global brand heritage, our accomplishments in the past 15 years have also demonstrated the unique strengths and the commitment of the local office. Moving forward, we look forward to more delightful years ahead, sharing the best of digital technology to Filipinos.”

Among the key new releases unveiled at the event held last Wednesday at the SM North EDSA Annex in Quezon City were new Wi-Fi-enabled digital cameras and camcorders designed to cater to the lifestyles of today's always-connected and socially interactive users. These are the Digital IXUS 510 HS and Digital IXUS 240 HS. The digital cameras support direct transfer via Wi-Fi to any portable Android and iOS device. 

Aside from built-in Wi-Fi features, the Digital IXUS 510 is also special as it pays homage to the very first IXUS camera launched way back in 2000.

Seven other new digital compacts were also introduced, namely, the long-zooming PowerShot SX 260 HS and PowerShot SX 240 HS; and the super-slim, 16.1-megapixel entry-level A series cameras (PowerShot A4000 IS, PowerShot A3400 IS, PowerShot A2400 IS, PowerShot A2300 and PowerShot A810). Meanwhile, for the camcorder selection, new Wi-Fi-enabled models were also introduced. With the exception of the VIXIA HF R300 AVCHD, all new models in the VIXIA series—VIXIA HF R30 and the VIXIA HF M50 AVCHD--feature wireless connectivity functions. For more details on these digital imaging devices, click through here to revisit our coverage of Canon's presence at the CP+ 2012 imaging expo in Yokohama, Japan earlier this year (you can find our feature on new digital compacts on page 3 of that special online feature).

Canon's consumer printer portfolio has also been updated with seven new versatile, all-in-one machines. The PIXMA MG3170 and PIXMA MG6270 are all-in-one photo printers, while the MX897, MX437, and MX377, and MX517 are all-in-one inkjet printers with fax function. Another new entry, the PIXMA Ink Efficient E600 is a home office, all-in-one upgrade to the earlier PIXMA Ink Efficient E500 which we reviewed last year.

For SME customers who are in the market for a new machine to help sort out business documentation needs, the new Canon imageCLASS MF3010 offers best-in-class features at a reasonable price point.

Moving on to the small and medium enterprise segment, Canon also debuted a new batch of business-oriented printers geared towards enhancing productivity, particularly for budding enterprises. The new models include the imageCLASS MF3010, imageCLASS MF5980dw, imageCLASS MF4420w (the most affordable wireless laser MFP in Canon's lineup), imageCLASS MF4570dw, imageCLASS MF4580dw, imageCLASS MF8010Cw, imageCLASS MF8080Cw, and imageCLASS MF8380dw. For businesses requiring more from their document management equipment, Canon offers more advanced options such as the imageCLASS LBP7680Cx and imageCLASS LBP7018C.

To learn more about the latest Canon offerings, stay tuned here on HardwareZone for upcoming product features and reviews, and visit