Canon Philippines Takes On Greater Heights With ImageNation
Despite the heavy rains and flash floods, nothing could stop Canon Philippines from opening its ImageNation campaign for 2013. Held at the Rockwell Tent yesterday, the Japanese camera specialist paid tribute to the billions of images captured by Canon products throughout its existence in our country. In order to reach greater heights with its campaign, Canon has partnered with the Philippine Information Agency (PIA) so that more people around the nation will have a chance to get involved in the promotion of our beautiful scenery.
Jose Mari Oquinena, Undersecretary and Director-General of PIA, said that the people's perception of the Philippines has experienced a positive shift since the Department of Tourism's "It's More Fun in the Philippines" campaign. "We want to complement that with something that targets Filipinos and makes them excited about their own country, not only the beautiful scenery, but also about core Filipino values and culture," he added.
Guided by Canon's corporate philosophy of "kyosei," which means living and working together for the common good, the company has produced numerous Corporate Social Responsibility (CSR) projects to assist Filipinos in need. These projects include social welfare development, educational efforts, as well as environmental and cultural conservation and preservation. The four flagship CSR programs – which cover humanitarian aid, disaster relief, and social welfare, to name a few – are the Canon Advocacy Team (A Team), Canon GreenNation, Canon Advocacy for Reinforcing Education (CARE), and Print for Smiles programs.
"We would like to be the instrument of positive change in this country, and we hope that through our efforts, we have shown our commitment in creating a difference in the community where we serve. We tried to capture the hearts of these programs and show them to the public, because we believe that through these moving images, we can show to the whole world that each of us can make a difference," said Ernalou Del Rosario, Corporate Communications Manager of Canon Marketing (Philippines).
Canon also flexed its tech muscles by presenting its newest range of digital cameras, printers, and photocopy machines. You can check out some of Hardware Zone's recent posts for the latest news on these products, plus Canon's exciting photo contests.