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Cherry Mobile Launching Celltick's Start Technology in its New Devices

By Sonny R. Valencia - on 24 Feb 2014, 12:00pm

Cherry Mobile Launching Celltick's Start Technology in its New Devices

Celltick, a global leader in mobile initiated commerce, recently announced its partnership with Cherry Mobile to launch an intelligent interface for Android consumers based on Start. Celltick’s Start interface will be embedded on more than 20 of Cherry Mobile’s newest devices and rolled out to more than 500,000 Android-based users. Celltick’s Start is a next-generation, intelligent Android interface, providing personalized functionality so Android users can get what they need from the first screen of their phone.

With Start, users have quick access to what matters most. Start’s recommendation engine learns and adapts the start screen based on big data technology and uses collaborative filtering to individualize the initial configuration, as well as offer ongoing recommendations based on user behavior. Celltick provides device manufacturers, like Cherry Mobile, with an effective means of maintaining customer relationships past the point of sale to help create new lines of revenue as well as encourage brand loyalty.

“It is our mission to provide our customers with easy and affordable tools to enhance their mobile experience,” said Maynard Ngu, CEO of Cherry Mobile. “Our partnership with Celltick allows us to do just that, while delivering a completely unique Android user experience to meet the demands of our Philippine market with high quality, affordable products and services. With Start, our customers will have greater flexibility and freedom to personalize their device, while benefiting from faster access to the most relevant features.”

Image source: Intomobile

“Handset manufacturers continue to play a significant role in Android’s proliferation, however, as Android expands its reach, it will be necessary for them to differentiate and deliver value beyond the device to create a long-term relationship with their customers,” said Ronen Daniel, CEO of Celltick. “We are extremely happy to partner with Cherry Mobile to engage hundreds of thousands of users through themes, plug-ins, personalized features and ongoing updates. We look forward to helping the company create an exciting experience for their consumers while creating new monetization opportunities through content, services and promotions.”

The growing Start ecosystem includes hundreds of themes and plug-ins available for download from Google Play. With this partnership, Celltick continues to expand its reach and making Start a widely accepted intelligent interface for Android devices. In 2013, Celltick powered billions of mobile-initiated commerce transactions for virtual and physical goods across 25 countries.