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Corporations learn customer-centric business in Globe Forum 2017

By Jonnah Pante - on 2 Aug 2017, 2:20pm

Corporations learn customer-centric business in Globe Forum 2017

Huddled at the Globe Business Customer Experience (CX) Forum 2017, key officers and executive coming from different enterprises nationwide tackled how customer-focused experience can lead them to be ahead of the competition.

(L-R) Convergys Director for Client Services Benito Sy; Globe Chief Customer Experience Officer Beck Eclipse; Convergys Senior Director for Account Management Marivi Valencia; and Convergys President for the Asia-Pacific Ivic Mueco

Discussing topics like “Building a customer centric enterprise,” the forum aims to educate enterprises that in-store experience is essential to differentiate them to other brands.

“As we aspire to be the trusted business advisor of Philippine enterprises, Globe Business moves aggressively to help companies realize their full potential by focusing on delivering transformational customer experience through the use of information and communications technologies (ICT),” Globe Business Senior Vice President Peter Maquera said.

Globe Business Director for Strategic Marketing Gerry Soler addresses the attendees of the Globe Business Customer Experience Forum 2017

Its other goals also include how they can remain a top-of-mind brand by reinforcing loyalty and brand love through transforming customer journey experience, and how being a partner of Globe Business will enable these transformations.

 Improving how businesses work, Globe Business also included topics Globe Telecom’s retail transformation journey, digitizing service delivery to keep up with customers, strengthening customer trust by securing private data, and leveraging on data analytics to create demand.

Globe Telecom’s ICT arm makes business passion and purpose possible with the right technology, infrastructure, and know-how to be able to serve its clients, its customers, and the nation.

- Lorraine Mae Nevado (OJT)