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Energizer Brings Global Movement to the Philippines with Fifth Night Race Series

By Katrina Canlas - on 5 May 2013, 2:10pm

Energizer Brings Global Movement to the Philippines with Fifth Night Race Series

 Running for Positivenergy! Energizer representatives display the solar-powered lights distributed to Filipinos without access to clean and safe light. In Photo (L-R): Cara Ramirez-Tecson, Marketing Manager of Energizer; Todd Montgomerie, Managing Director of Energizer; and Joan Mendoza, Brand Manager of Energizer.

In the never-ending search for ways to keep running enthusiasts on their toes, race and event organizers have explored different scenarios to offer new and exciting twists to the sport. From off-road trails and obstacle-laden tracks, people have gone to great lengths just to spice up their running experience.

Imbued with the same pioneering spirit, Energizer Philippines again hosts a unique race that they had helped introduce to the local running community. Dubbed as one of the country’s top out-of the box races, The Energizer Night Race, an event responsible for starting the night race craze here in the Philippines, will again take place here in the metro. The race is part of Energizer’s “That’s Positivenergy™” campaign, a global movement that serves as the company’s communication platform to show its commitment to performance and responsibility performance in terms of providing consumers with durable and energy efficient products, and responsibility in regard to the company’s commitment to reduce its environmental impact.

With the theme “Race for a Brighter World”, this year’s Energizer Night Race Manila promises to be even more exciting the second time around with plenty of prizes and surprises in store for participants. The event hopes to draw thousands of runners and running enthusiasts to the heart of the Bonifacio Global City in Taguig on May 4, 2013, to wear and switch on their Energizer LED Headlamps for a nighttime run for a cause.

Aimed to raise awareness of the world’s need for safe, clean, and affordable solar lighting, the event is part of Energizer’s global campaign, which plays host to more than 30 races spanning 20 different countries in Asia, Africa, Europe, and North and South America.

Along with partner One Million Lights, Energizer has donated over 23 million hours of light by distributing Energizer Solar-Powered LED flashlights and lamps to different remote communities in Latin America, Ethiopia, Kenya, and the Philippines. “Our advocacy is to help light the way for everyone to lead better lives, particularly the poor and the disadvantaged,” explains Energizer Philippines Brand Manager Joan Mendoza. Energizer again pledges to donate 13 million hours more to the same cause through the series of Energizer Night Races for a Brighter World to be held this year around the world.

In partnership with Schick, the Energizer Night Race Manila offers runners the choice between 5-kilometer and 10-kilometer distances. Assembly time for the race is 6 p.m., while gun start is at 7:30 p.m. at the corner of 9th Avenue and 34th Street in Bonifacio Global City. More than the distances, however, it’s the experience of the nighttime race—from training to preparation—that makes the event more exciting.

Organizers have also given runners the liberty of showing off their creativity by designing their singlets using neon-fabric paint pens. Runners with the Best Singlet Design and Best Message will get to take home prizes from Energizer. Participants can also post their photos after the race on Energizer’s Facebook page and get a chance to win Best Before and After Photos, Best Action shot, and Best Light Art Photo.