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Epson partners with fashion designer John Herrera for an Aguila-inspired collection

By Ciara Alarcon - on 3 Feb 2017, 9:34am

Epson partners with fashion designer John Herrera for an Aguila-inspired collection

Together with Epson Philippines, John Herrera showcased his Aguila-inspired collection printed on digital textile printers.

This is what happens when a tech giant enters the fashion industry. Epson Philippines has officially announced renowned fashion designer John Herrera as their new ambassador for digital printing.

“Epson is happy to officially introduce John Herrera as the Brand Ambassador of Epson Philippines’ Commercial and Industrial Printers segment. He’s very passionate about digital textile printing which makes him a great Brand Ambassador for us to educate more people about this technology,” Ed Bonoan, Senior General Manager and Marketing Head, Epson Philippines, said.

Fresh from his most recent award as the top designer in the 2015 London Emerging Designers (LED) Awards, John Herrera together with Epson is at the forefront of taking fashion to the next level through digital textile printing.

Herrera showcased his 30-piece Aguila-inspired runway collection, which is digitally printed with Epson’s next generation textile dye-sublimation transfer printers, that takes inspiration from the Philippine Protected Animal – Aguila. The transition of this specific collection was from black and white to colored designs.

“The collection I will be presenting will be impossible to do without the Epson digital textile printer.  I would have to paint the designs myself if there was no Epson printer, and with only a month to prepare, it could not have been done,” Herrera said.

The collection is printed with Epson’s SureColor F-Series dye-sublimation digital textile printers – the SureColor SC-F9270 and SC-6270. Through Epson’s digital textile printing technology, designers’ ideas are translated onto high quality digital textile prints driven by Epson’s PrecisionCore printhead technology.

“We are certain that this collaboration will help us bring our digital textile printers closer to our customers especially those in the creative industry. Digital textile printing technology will definitely inspire more designers, to make their own prints for their world-class designs. Now, designers are only limited by their imagination,” Pamela Albar, Department Head for Commercial and Industrial Printers, Epson Philippines, said.