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Epson PH keen to continue market dominance with new L-Tank Printer series

By Jonnah Pante - on 17 Nov 2017, 6:16am

Epson PH keen to continue market dominance with new L-Tank Printer series

Japanese tech giant and pioneer ink tank technology company Epson has brought in a new printer series intended to cut operating cost for businesses without compromising print quality.

The latest Epson L-series Integrated Ink Tank printers consist of the L4150, L4160, L6160, L6170, and the L6190 models which are made to achieve 50% savings on paper cost with the help of Auto Duplex printing procedure which commands the printers to print on both sides of the paper. This results in ultra-high page yields, with a complete set of four ink bottles yielding to up to 7,500 black and 6,000 color pages. Promoting seamless and convenient printing, the said printers also come with Wi-Fi and Wi-Fi Direct connectivity options.

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The Epson L-series printers also come with PrecisionCore printheads for high ISO print speeds of up tp 15ipm for standard black and white printing, and 33ppm for draft printing with a maximum print resolution of 4800 x 1200dpi for improved business efficiency.

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The launch of the new Epson L-Series Integrated Ink Tank printers which will all be manufactured locally in Epson’s factory in Batangas also makes the company the first and currently the only brand to offer auto-duplex printing in the market.

In the media launch held in Taguig City, Jester Cruz, Epson Philippines Head of Product Management, shared that the company is keen on showing market dominance once again through its latest products, similar to what the company did in the first half of 2017, recording 77% market share in the Philippines.

“Epson’s domination in the segment is apparent. The International Data Corporation (IDC) showed that in the first half of 2017, Epson sold more than three times the quantity other brands have sold, combined,” the executive said. “Since IDC started tracking the market in 1996, no vendor in the long history of this highly competitive industry was able to command a market share more than 50 percent,” he added.

According to Cruz, Epson is eyeing for a monthly selling of 70,000 inkjet printers in the country.

In a bigger perspective, Epson holds a record of 70% market share in the ink tank printer segment in Southeast Asia, and has sold more than 20 million units globally since launching the world’s first ink tank printer back in 2010.