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First-ever entreHPreneur Lab aims to digitally empower Filipino businesses

By Yrda Veanssa Sy Fernandez - on 24 Oct 2017, 7:04am

First-ever entreHPreneur Lab aims to digitally empower Filipino businesses

Tech giant HP believes that small and medium-sized businesses (SMBs) need to constantly innovate and adapt to the changes in the technological landscape. Committed to empowering Filipino SMBs, HP Inc. Philippines held its first “entrePHreneur Lab”, a business innovation talk, last August 24 featuring some of the movers and shakers in the SMB industry. Under this campaign, the lab aims to equip entrepreneurs with adaptive, secure, and collaborative business solutions.

The first session of the Lab focuses on the Digitizing the Brick and Mortar to share insights on how digital advancements share Filipino businesses and lives. The entreHPreneur Lab brings together Mercato Centrale co-founder RJ Ledesma, La Union Surf School Managing Director Jeff Ortega, KMC Savills Managing Director Michael McCollough, and JeepNeed Executive Director Shaina Tantuico. While coming from different fields, the speakers attest to the digital age’s power over market trends, business developments, and customer experience.

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Ledesma focuses on disruptive innovations, those that create market and value networks to displace existing ones. Now, Mercato faces new challengers ‒ food parks. Harnessing social media platforms (serving Instagram-worthy dishes, for example) spells the difference between SMBs that take flight or crash and burn. With emerging millennial market, Ledesma believes that success is likely for businesses that capture the minds and hearts of digital natives.

On the other hand, Ortega depends heavily on social media for marketing and advertising. Technology, he says, takes them out from the “Jurassic age” of conducting business. Through social media the tourism entrepreneur receives bookings and inquiries, addresses customer feedback, and taps into larger markets. The school also expedites its transactions with cashless payment methods. Ortega’s efforts keep local tourism afloat and provide jobs for locals.

Even the real estate market is responding to the digital age. McCollough reveals that buyers prefer searching for properties online. He points out that millennials compromise the largest group of new homebuyers in 2017 at 66 percent. For McCollough, if a huge industry such as real estate is adapting to the technology-driven market, SMBs must make adjustments, too. Recounting his experience with startups, McCollough reiterates that the right office spaces and equipment are essential for growth.

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Lastly, Tantuico looks at the transformative power of digital education. The founder and executive director of JeepNeed Tiny Labs focuses on the struggles teachers in the country face. Tantuico leads her team in improving science education through hands-on activities, both online and offline. To date, JeepNeed’s mobile science laboratories have served five schools and 980 students in Sarangani.

“HP is committed to improving today’s offices and businesses through technology," says Kris Seville, HP Philippines’ Business Unit Manager for PC. “Our experts’ insights are valuable in our pursuit for relentless innovation. By bringing entrepreneurial minds in the Lab, we want to help business owners navigate through the digital landscape.”

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The first session of the entreHPreneur Lab is made possible through the partnership with Impact Hub Manila, a co-working space and business incubator that housed the second leg of the entreHPreneur campaign which also featured the entreHPreneur Hub. The Hub is an enhanced workspace that aims to support individuals and space that reinvent the way modern businesses work and was first launched last April.

The Hub highlights HP’s Elite line of devices with beautiful, stylish design, and the latest security and collaboration features. These devices are meant to support businesses make gradual improvements to their workspaces and technology infrastructure. They make collaboration, content creation, consumption, and exchange of ideas, whether virtually or face-to-face, more efficient but still secure. These devices include HP Elite X3, Elite X2, Elite X360, and Elitebook 840 G4 with Sureview.