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Fitbit unveils the brand's first smartwatch to be designed fully in-house

By Ciara Alarcon & Cookie Monster - on 29 Aug 2017, 4:52pm

Fitbit unveils the brand's first smartwatch to be designed fully in-house

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Fitbit recently unveiled the Ionic smartwatch – the brand's first fitness and health device to be designed fully in-house.

Housed in a nano-molded unibody made up of 6000 series aerospace-grade aluminum, the Ionic is water resistant up to 50 meters. Its touch-screen display is even protected by Corning Gorilla Glass 3 too. Also, the nano-molded unibody packs eight different sensors, including integrated GPS antenna, vibration motor, altimeter, optical heart rate sensor, digital compass, ambient light sensor, and 3-axis accelerometers.

In comparison, the Apple Watch Series 2 is packed with the 7000 series aluminum. It also has an integrated GPS antenna and is water resistant up to 50 meters. Its display is made up of Ion-X glass.

Meanwhile, the Ionic sports the new SpO2 sensor that can estimate blood oxygen levels and could provide deeper health insights like sleep apnea in the future. It has the improved PurePulse heart rate technology for more accurate readings during exercises and tracking resting heart rate 24/7.

Also, it features the Fitbit OS – the brand's latest platform for smartwatches that will be updated regularly. It has a Fitbit App Gallery, so users can select app and clock faces.

It sports a Run Detect feature that activates GPS tracking when user starts running. Other fitness-centric features also include a new swim exercise mode, sleep tracking, and more than four days of battery life. It is also equipped with 2.5GB of internal storage.

The NFC chips also allows users to make mobile payments with a few swipes. With this, eligible American Express, Mastercard, and Visa credit and debit cards can be added to the Ionic over the next few months.

In the U.S., the Ionic is now available for pre-order at a retail price of USD 299.95. However, it will be available globally from October in three color variants: silver gray tracker with blue gray band, smoke gray tracker and clasp with charcoal band, and orange tracker and clasp with slate blue band.

Source: Fitbit