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Ford joins forces with Uber for 10th year of Driving Skills for Life Program

By Jonnah Pante - on 10 Jul 2017, 3:58pm

Ford joins forces with Uber for 10th year of Driving Skills for Life Program

Coinciding with the nationwide implementation of the Anti-Distracted Driving Act, Ford Philippines together with the local subsidiary of car-hailing company Uber piloted the 10th year of the Ford Driving Skills for Life (DSFL) program.

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Conducted globally, the DSFL program is a United Nations-recognized training initiative which aims on educating drivers on smart, safe, and fuel-efficient driving to minimize road accidents. Instructing more than 20,000 Filipinos since its launch in 2008, the said program also received a Platinum award for the  road safety category in this year's Driven to Serve Awards of the Society of Philippine Motoring Journalists (SPMJ).

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“The Driving Skills for Life program is our core CSR program in Ford Philippines because road safety has always been a priority in Ford,” said EJ Francisco, AVP for Communications of Ford Philippines. “We’re proud to celebrate the 10th DSFL in the Philippines and continue in helping raise awareness about driving and road safety, as well as the dangers of distracted driving,” he added.

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This year’s kick-off event held at the Megatents Event Center in Libis, Quezon City participated by around 200 Uber drivers from Metro Manila hosted a classroom-type session followed by a hands-on activity lead by JP Tuason of Tuason Racing School, Ford’s long-time partner for the DSFL program. The topics include a reminder on vehicle maintenance, road safety measures, as well as a recap of the Anti-Distracted Driving Act.

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“We share Ford Philippines’ advocacy for road safety and are happy to take part in this endeavor. We believe this complements our own efforts to promote road safety with the use of technology,” shared Uber General Manager Laurence Cua.

Ford Philippines eyes to accommodate at least 1,500 participants in each DSFL training session this year and will focus on bringing the program to Public Utility Vehicle (PUV) drivers particularly jeepneys, public and school buses, and taxi drivers. Ford is also set to expand its DSFL program in Rizal, Pampanga, Baguio, Batangas, Laguna, Cebu, and Davao.

Apart from sessions for private car and PUV drivers, the Driving Skills for Life program also offers seminars held in Ford stores, colleges, and universities across the country for Ford employees, licensed student drivers, and automotive enthusiasts.