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Fujifilm introduces GFX 50S, X100F and X-T20 at PhotoWorld Asia 2017 (Updated)

By Lionell Go Macahilig - on 5 Feb 2017, 11:59am

Fujifilm introduces GFX 50S, X100F and X-T20 at PhotoWorld Asia 2017 (Updated)

(Originally published on February 2, the story has been updated with models and prices of lenses compatible with the GFX 50S.)

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At the PhotoWorld Asia 2017 held in Makati City, Fujifilm Philippines took the occasion as a perfect opportunity to introduce the GFX 50S, X100F, and the X-T20 to the public.

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Starting off with the GFX 50S, this camera model digresses from the usual notion that medium format digital cameras should be bulky and heavy. The GFX 50S presents a small, lightweight body made of weather-resistant magnesium alloy. But in spite of its compact frame, it goes big in terms of internal specs like having a 51.5-megapixel CMOS medium format sensor (43.8 x 32.9mm) and Fujifilm’s very own X-Processor Pro. It also comes with a detachable 3.69M-dot EVF and 2.36M-dot touchscreen LCD back panel. The GFX 50S is designed to be compatible with FUJINON GF lenses. Other notable features include a maximum shutter speed of 1/4000sec (1/16000sec with electronic shutter), shutter endurance that support up to 150,000 shots, and Full HD (1920 x 1080p) video recording.

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Next in line is the X100F. This camera model comes with an APS-C X-Trans CMOS III sensor and a megapixel count of 24MP, together with an X-Processor Pro. Reminding us of the film cameras of yesteryear, the X100F integrates the ISO dial with the shutter speed dial, allowing users to focus on the subject without taking the eyes off the viewfinder. The X100F also includes a film simulation function that features ACROS mode which produces monochrome images with smooth gradation, deep blacks, and beautiful textures.

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The last but not the least, Fujifilm Philippines introduced the X-T2. Sharing technical similarities with the X100F, the X-T2 also uses a 24-megapixel APS-C X-Trans CMOS III sensor and an X-Processor Pro. It comes with a large, high definition EVF and a number of mechanical dials for shutter speed, ISO sensitivity, exposure compensation, drive modes, and metering modes, enhancing user experience and maneuverability. Fujifilm’s X-T2 can record 4K videos (3840 x 2160p).

In line with their upcoming event in Cebu on February 4, Fujifilm Philippines is now accepting pre-orders for the three camera models. Fujifilm is pre-selling the GFX 50S at PhP 366,990 (body only) with free personalized hard case. Lenses available for the GFX 50S  are sold separately at the following price points: GF 63mmF2.8 R WR (PhP 83,990), GF 32-64mm F4 R LM WR (PhP 128,990), and GF 120mmF4 Macro (PhP 151,990).

The X100F costs PhP 72,990 with free TCL-X100 lens (worth PhP 15,990) and WCL-X100 lens (worth PhP 17,250). The X-T20 sells at PhP 50,990 (body only) with free MIC-ST1 microphone (worth PhP 4,590). The X-T20 is also available with a bundled lens at the following price points: PhP 56,990 with XC16-50 and PhP 67,990 with XF18-55.