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Fujifilm launches the new X-H1 camera in PH

By Nestor Domingo Jr - on 22 Mar 2018, 4:27am

Fujifilm launches the new X-H1 camera in PH

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Fujifilm has formally introduced its newest product in the X series range of mirrorless camera, the X-H1, at the Shooting Gallery Studios in Makati City.

The elite X-H1 sports a newly-designed robust and durable body, incorporating a range of extremely useful features that support shooting in various scenarios demanded by professional photographers and videographers. The camera is also the first model to include the latest 5-axis in body image stabilization (IBIS) which has a maximum of 5.5 stops as well as a flicker reduction mode which enhances the quality of indoor sports photography.

To further solidify the product launch, Fujifilm brought in a number of known photography professionals such as ambassadors Lito Sy and Jan Gonzales, X photographer Rommel Bundalian, filmmaker Dan Villegas, videographer Bob Nicolas, and top director of photography for TVCs Odyssey Flores, as they became witnesses on how the camera brand has stepped up the game with the new X-H1.

Fujifilm, mirroless camera, X-H1, camera, digital camera,

For Villegas, maker of movies like #WalangForever, English Only Please, and The Breakup Playlist, the X-H1’s F*log direct-SD Card Recording enables filmmakers like him to control colors with convenience.

This feature enables videographers to shoot videos with fundamental colors, which will later be adjusted to the colors desired for the final editing. Also, the X-H1 can record slow-motion clips with its high-speed video recording, and the camera's video image quality has been improved with its capability to record a high bit rate of 200Mbps.

“The F*log helps a lot in color grading. We pushed the footage and the image held up well,” shared Villegas.

While for Flores and Nicolas, the camera's IBIS has minimized the camera shakes that are deemed unavoidable in some unpredictable shooting conditions, plus its 5-axis 5.5 stops has set the said built-in feature to have any lens, especially with greater focal length, more bearable, and convenient.

“IBIS works well with my gimbal and is effective for shooting with fast movements. With its small size, face detection feature, high ISO with less grains, and IBIS, I am able to move around in small spaces and follow actions on rough surfaces with less jerkiness,” mused Flores.

“The ability to shoot handheld with IBIS on helps eliminate micro jitters caused by hand. This is very useful for weddings wherein we move constantly to capture a certain moment. It also helps with shooting on tight spaces where setting up a tripod is not possible,” added Nicolas.

In addition, the X-H1 is also the first camera from the Fujifilm X series that equips both the flicker reduction mode and improved AF algorithms. Flicker reduction modes are essential for indoor sport photography as it provides stable exposure during burst mode, even under fluorescent and mercury lighting. It also has the new film simulation called ETERNA which is ideal for shooting movies. This mode mimics cinematic film by creating understated colors and rich shadow tones, and greatly enhancing creative freedom during post-processing.

“The ETERNA film simulation is one of the best features of this camera. It looks very natural and pleasing to the eye, perfect for long viewing. With the help of dynamic range boost, footages are easy to color grade, too. This a huge time saver for wedding same-day edits where time is limited for color grading,” explained Nicolas.

“With the new X-H1, we can create output with minimal requirements and crew but with the same professional quality,” concluded Flores.

The Fujifilm X-H1 Body is priced at PhP 106,990, while the Fujifilm X-H1 Grip Kit costs PhP 124, 990, available at authorized Fujifilm dealers nationwide.