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Fujifilm Officially Launches X-T1 at PhotoWorld Asia 2014

By Lionell Go Macahilig - on 4 Feb 2014, 11:14am

Fujifilm Officially Launches X-T1 at PhotoWorld Asia 2014

Fujifilm executives pose for the camera with the Fujifilm X-T1 interchangeable lens camera. The local launch coincides with the PhotoWorld Asia 2014.

Coinciding with the PhotoWorld Asia 2014, Fujifilm officially introduced to the Philippine market the X-T1 interchangeable lens camera. Equipped with a 16-megapixel APS-C X-Trans CMOS II sensor and EXR Processor II, the X-T1’s OLED electronic viewfinder (EVF) boasts a magnification rating of 0.77x, which Fujifilm claims as the world’s biggest for any viewfinder on any digital camera. The X-T1’s EVF is also the fastest with a lag-time of just 0.005 seconds. The camera itself is very fast, featuring 0.08 seconds autofocus speed, 0.05 seconds shutter lag time, 0.5 seconds shutter lag time and shooting interval, and eight frames per second continuous shooting.

From this angle, the X-T1 conspicuously shows controls and dials, simulating the feel of a retro-style camera.

Ideal for travel photographers, the magnesium-clad X-T1 is dust-, water-, and weather-resistant, and can tolerate cold temperatures of -10°C. The X-T1 comes with a 3-inch tilt LCD monitor that allows for difficult angle shooting. Making the X-T1 more flexible as professional photography equipment are its accessible controls that simulate those of a retro-style camera. It comes with an aperture ring that surrounds the lens, has separate dials for DRIVE, front command, ISO, photometry, rear command, and shutter speed. In spite of its old-fashioned appearance, the X-T1 arrives with several contemporary features such as Full HD video recording and Wi-Fi transfer capability through Fujifilm’s wireless remote application.

The XT-1 electronic viewfinder is the fastest with a lag-time of just 0.005 seconds and has the biggest magnification rating of 0.77x.

With all of these features and capabilities, Fujifilm offers the X-T1’s body for PhP 65,990. If bundled with an 18-55mm lens, it is on offer for PhP 85,990. Given these price points, the X-T1 is now the most expensive offering in Fujifilm’s current line, followed by the X-Pro1 (PhP 68,990) and the X-E2 (PhP 68,990), both of which supplied with an 18-55mm lens.

Representatives explain the features of Fujifilm cameras to PhotoWorld Asia 2014 visitors.

Fujifilm also has a mini studio where visitors can put Fujifilm cameras' imaging capabilities to the test.