Globe Business stages Logistics Industry Roadshow to help logistics firms in PH
Globe Business, Globe Telecom’s subsidiary for information and communications technology (ICT), has recently held the Logistics Industry Roadshow which aims to educate logistics companies by providing industry insights and showcasing how digital marketing can help them maximize their reach and leverage on specific audience targeting.
Over 25 companies, including Grab, LBC Express, Federal Express, ACM Landholdings, and UBE Express, attended the event staged at the Globe Tower in Bonifacio Global City, Taguig City. A variety of topics were discussed such as digital and mobile marketing (Instant is the new normal), various solutions made by AdSpark (How to attract new leads and boost sales conversion); numerous Globe Digital Venture services that can make improvements on workplace productively and efficiently (How to generate a strong loyal customer base), and Globe Telecom’s Enterprise Data Office which covered the vast opportunities that companies can take advantage of using big data.
Globe Business Cluster Sales Head Tisha Sadorra spoke regarding the importance of this forum in the logistics industry.
"There's so much to do with the logistics and transportation industry in the Philippines, and Globe Business looks at the long-term perspective of providing products and solutions that will best enable our clients and partners to adapt to the radical shift of technologies and innovations,” said Sadorra. “We believe that through digital marketing and big data, we can help enterprises personalize their marketing campaigns and build stronger connections with their customers resulting in enhanced engagement and loyalty.”
"Through the forum, we were able to add value to our enterprise customers by sharing with them the trends in their industry, and how Globe Business can be their business adviser and partner as they drive competitive advantage through digital solutions," said Globe Business Senior Vice President Peter Maquera.
Globe Business has been staging industry-specific forums that aim to help speed up the adoption of data-driven solutions across the country’s enterprise segment as well as to showcase their line of ICT solutions as a response to addressing certain concerns. Last year, the enterprise ICT arm has organized a similar forum intended for the healthcare industry.