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Google's CEO Working Hard to Streamline Company

By Leo Boon Yeow - on 10 Nov 2011, 10:59am

Google's CEO Working Hard to Streamline Company

(Image credit: David Paul Morris / Bloomberg News)

Google may not have the same illustrious history as Microsoft or Apple, but it has become a technological giant nonetheless. And like all giants, it has excess fats that need to be trimmed down in order to function better.

Since taking over in April, Google's new CEO Larry Page has been hard at work running the company. Upon his return, Page had been making changes throughout the company. The changes that were most noticeable by consumers is that certain projects deemed not good enough have been removed (e.g Google Buzz).

According to a New York Times article, he was also the mastermind who pushed for the acquisition of Motorola Mobility. The article also cites several instances in which Page demonstrated impatience for excessive email use, or time-wasting in general.

NYT also observed that his management style has instances of successful CEOs like Steve Jobs and Michael Bloomberg in them. Critics, however, are saying that in his rush to put the company on track, and cutting away so many projects, Page risked drowning out just what makes Google innovative.

Most of the projects that are now mainstream Google products, stem from Google staff's "20% time". Google's own very popular "Gmail" was a result of that encouragement.

“Ever since taking over as C.E.O., I have focused much of my energy on increasing Google’s velocity and execution, and we’re beginning to see results,” Mr. Page, 38, told analysts recently.

The NYT article also went on to describe how things are now different from Eric Schmidt's era, which was much slower, and required executives to give input on almost everything.

Google's co-founder, Sergey Brin, stood by Page's side and said that the risks taken while streamlining the company are worth it, because they don't want to be left with "good-but-not-great-services."

Source: New York Times