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HP-BSP "No to Fakes. Know the Original!" Campaign Wins Three Quill Awards
By Lionell Go Macahilig - on 1 Dec 2011, 11:34pm

HP-BSP "No to Fakes. Know the Original!" Campaign Wins Three Quill Awards

(From left to right) Stratworks Head Writer Ryan Caidic, Accounts Supervisor Cathy Albaniel, HP IPG Marcomm and PR Manager Bea Aldeguer, HP IPG Consumer Sales Manager Charles Lizares, and Stratworks Senior PR Manager Harold Geronimo.

MANILA, PHILIPPINES - Strategic Works, Inc. (STRATWORKS) bagged three trophies for Hewlett-Packard (HP) Philippines’ “NO TO FAKES. KNOW THE ORIGINAL!” campaign in the 10th Philippine Quill Awards presented by the International Association of Business Communicators (IABC) held recently at Crowne Plaza Hotel. The campaign, highlighted by HP’s partnership with the Bangko Sentral ng Pilipinas (BSP) in the fight against counterfeits, received the merit award in communication creative for its launch exhibit held in July at the Trinoma Mall. It also grabbed two finalist trophies in communication management for PR and launch event.

HP-BSP's “NO TO FAKES. KNOW THE ORIGINAL!” campaign was launched in July. The related story and press release are available here and here.