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HP, Stratworks Bag Anvil Awards for ‘NO to Fakes. KNOW the Original’ Campaign

By Lionell Go Macahilig - on 14 Mar 2012, 5:28pm

HP, Stratworks Bag Anvil Awards for ‘NO to Fakes. KNOW the Original’ Campaign

From left to right: Stratworks Head Writer Ryan Caidic, HP Market Development Manager Eugenio Revestir Jr., Stratworks Senior PR Manager Harold Geronimo, HP IPG Marcomm and PR Manager Bea Aldeguer, HP IPG Country General Manager Armando Pascual, BSP Director for Corporate Affairs Fe Dela Cruz, HP IPG Consumer Sales Manager Charles Lizares, HP Commercial Sales Manager Gizelle Villacorta, Stratworks Art Director Darwin Lim, and Accounts Supervisor Cathy Albaniel.

HP Philippines’ Imaging and Printing Group (IPG) announced that it bagged the Bronze Anvil Award under the PR Tools category at the 47th Anvil Awards of the Public Relations Society of the Philippines (PRSP) for the ‘NO to Fakes. KNOW the Original!’ campaign. The campaign which was co-developed with Strategic Works, Inc. (Stratworks), HP IPG’s marketing communications agency in the country, also received an Anvil Award for Excellence for the Exhibit category and an Anvil Award of merit for its PR Program.

HP IPG, in partnership with Bangko Sentral ng Pilipinas (BSP), launched the ‘NO to Fakes. KNOW the Original!’ campaign in July last year. The campaign aims to promote public awareness and commitment to stop the proliferation of counterfeited items like banknotes and original HP ink cartridges and toners. In December 2011, Stratworks received three trophies at the 10th Philippines Quill Awards for the same campaign.

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