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Huawei might beat Apple in global smartphone sales soon

By Ciara Alarcon - on 3 Aug 2017, 4:16pm

Huawei might beat Apple in global smartphone sales soon

Next to Samsung, Apple has been enjoying its second position in the global smartphone market. However, Chinese phone maker Huawei might steal its spot according to the latest market share data by Strategy Anaytics.

According to the report, Huawei could overtake Apple in smartphone sales in the next few quarters. In Q2 2017, Huawei is estimated to have shipped 38.4 million smartphones which is a 20% increase compared to the same period last year. Meanwhile, Apple sold about 41 million phones last quarter.

Huawei's market share of close to 10.7% is within striking distance of Apple's 11.4% market share. On the other hand, Samsung is leading both companies by a significant margin; it shipped over 79.5 million phones with a market share of 22.1 percent. 

Woody Oh, Director at Strategy Analytics, added, “Huawei maintained third position with a record 11 percent global smartphone marketshare in Q2 2017, up from 9 percent a year ago. Huawei is now closing in fast on Apple and Apple will be looking nervously over its shoulder in the next few quarters. Huawei is outperforming across Asia, Europe and Africa with popular Android models such as the P10 and Mate 9.”

Huawei recently revealed its new market strategy where it will be giving up on the very low-end devices and focus its efforts on an overseas expansion into more developed market. Huawei's employees are reportedly very loyal to the company and it has been cited as a major reason behind the company's rise in the past few years.

Source: Business Wire via MacRumors