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IMMAP kicks off Digital Congress 2017, DX: The Culture of Digital Transformation

By Lionell Go Macahilig - on 7 Apr 2017, 9:05pm

IMMAP kicks off Digital Congress 2017, DX: The Culture of Digital Transformation

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Digital transformation (DX) or the country’s movement toward a digitally driven economy has been an important buzzword since the beginning of the year. As a matter of fact, renowned market research and consulting firm International Data Corporation’s (IDC) annual forecast of trends for the Philippines, the IDC Futurescapes, revolved around DX. And as the consumer sector is becoming more comprised of digital natives, companies, particularly their marketing and sales divisions, are compelled to adapt with this paradigm shift.

Addressing this concern, the Internet and Mobile Marketing Association of the Philippines (IMMAP) just revealed the initial details of this year’s Digital Congress (DigiCon). Carrying the theme “DX: The Culture of Digital Transformation,” DigiCon 2017 is set to happen from October 11 to 13 at the Philippine International Convention Center (PICC).

“Over the past years, not only has digital technology changed the way we communicate, interact, work, and play as individuals, it has begun transforming entire companies and industries,” shares IMMAP President Margot B. Torres. “Through DigiCon 2017, it is IMMAP’s aim to equip companies with the tools that they need to transform in this age of digital evolution and innovate amidst constant change.”

The largest convention of its kind in the Philippines, the second year of the congress is anticipated to gather around 2,500 delegates from various fields. With the congress focusing on promoting a unique culture in today’s digital age, participants will have the opportunity to gain valuable insights from a roster consisting of 80 speakers who will share their expertise spread over 5 + 1 tracks. This year’s DigiCon will have five main topics (People and Organizations, New Age of Storytelling, Living Streams, Customer Experience, and Pivots and Unicorns) plus one to be introduced this year (Culture). The Culture track is a new addition that will go beyond the breakout sessions. It aims to foster collaboration among participants and to show how digital technology is accessible, fun, and most of all, felt. As augmented reality (AR) and virtual reality (VR) are seen by IDC and other experts as a new standard of experiential marketing, the DigiCon’s Trade Exhibit will also showcase e-commerce and marketing solutions that based on the said technologies.

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This year’s roster includes: Altimeter Group Principal Analyst Brian Solis, Google Director of People DN Prasad, WARC Managing Director for Asia Pacific Edward Pank, TNS APAC Director for Digital Zoe Lawrence, LOWE Global Head Wayne Arnold, McCann Creative Planner for Japan Shun Matsuzaka, Dentsu Aegis Philippine CEO and IMMAP founding President Donald Lim, Deloitte Digital Regional Strategy Director Amer Iqbal, Founder of McCann Millennials Shun Matsuzaka, JWT APAC Director for Digital Josie Brown, Spotify APAC Managing Director Sunita Kaur, EMEA Marketing Lead, Emerging Business for Facebook Ana Bishop Rehrig, Asia-Pacific CEO for iProspect Joanna Catalano, APAC CEO for Havas Media and India & South East Asia for Havas Group Vishnu Mohan, SEA General Manager for Maker Studios, Gautam Talwar, ASEAN President for Cisco Naveen Menon, Brand Manager Mondelez Philippines for Tang PH Lawrence Dominique Lorico, Thinking Machines CEO Stephanie Sy, George Royeca for Team VR, OnOff Group Design Thinking Specialist and founder Phil Smithson, and Deputy Commissioner of the National Privacy Commission Dondi Mapa.  

“A true transformation needs to occur at many levels,” says IMMAP Vice-President and DigiCon Chairman Ed Mapa. “Ultimately, organizations need to constantly re-evaluate and be ready to change how they work—from processes, to organizational teams, and to ways of working. The sooner we adapt, the more benefits we can enjoy."

For more information on DigiCon 2017, The Culture of Digital Transformation, including how to attend, exhibit or sponsor, visit www.digicon.com.ph.