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LG OLED TV wins fourth straight CE Week TV shootout title

By Nestor Domingo Jr - on 24 Jul 2017, 12:45pm

LG OLED TV wins fourth straight CE Week TV shootout title

LG Electronics’ E7 OLED TV has been crowned the “2017 King of TV” in the 14th annual CE Week TV Shootout after besting six other flagship 4K Ultra HD TV models during the CE Week (consumer electronics) held at New York City.

LG E7 OLED TV sizes 65-inch and boasts a combination of unique Picture-on-Glassform factor, the unparalleled picture performance of OLED Technology, immersive Dolby Atmos sound and unmatched high dynamic range (HDR) capabilities that promise to deliver superb picture quality and an unrivaled home cinema experience.

The victory marks the fourth consecutive time that a model of LG OLED series had won at the CE Week Shootout. This is also marks the first time that a single manufacturer has swept all three newly-created categories.

“We’re delighted and humbled to be the first and only television brand to receive this honor four years in a row,” said Brian Kwon, the President of the LG Electronics Home Entertainment Company. “We have always been proud to be the first to market with OLED technology and Dolby Atmos sound but it’s always gratifying to see the industry’s experts confirming that LG TVs are second to none.”

The CE Week TV Shootout is an annually-held event that pits flagship TV products from leading manufacturers against each other to identify the industry’s top performers. In 2017, the event has been refined to award the winners in three distinct categories: Studio Lighting/Home Theater, HDR, and Streaming Performance. They are determined through a series of process where judges rated each TV based on several criteria including, perceived contrast ratio, color saturation and color volume, colorimetry, and motion artifacts, amongst others.

To ensure an equal playing field for all manufacturers, each and every TV set featured in the shootout was purchased at retail, calibrated independently by TV Shootout organizers and evaluated by experts in the field of video imaging.

The LG 2017 OLED TV is LG Electronic’s latest lineup of television sets that live up to the unrivaled ability of OLED to produce the most lifelike images of any display technology. The lineup comprised of the following models: 77- and 65-inch W7, 77- and 65-inch G7, 65- and 55-inch E7, 65- and 55-inch C7 and 65- and 55-inch B7.