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LINE's Key to Localization is Deeper Interaction With the Philippine Market

By Kevin Bruce Francisco - on 22 Nov 2013, 2:23pm

LINE's Key to Localization is Deeper Interaction With the Philippine Market

LINE is gaining particular traction in the Philippines by initiating deeper interaction with local market through various partnerships and specially-tailored services. LINE has emerged as the mobile marketing platform for many local enterprises and plans to bring more localized content and meaningful engagements to Philippine users.

Since its initial launch in the Philippine market, LINE has experienced a rapid growth in users. LINE now has become not only the most dynamic source of communication, but also the most interactive avenue for users to meet their favorite brands and stars. LINE further carries on to the service localization and recently formed partnerships with SMART Communications, Inc. Bench, Megaworld, and Jollibee. The series of successful local partnerships has elevated Filipino users' experience with LINE, offering various benefits and useful contents to users through the LINE platform.

In cooperation with SMART, LINE launched the All-Day LINE plan, the most affordable package that allows users to enjoy the full range of LINE's dynamic services. In celebration of the partnership, a giveaway event was held with authentic LINE character dolls as prizes. More exciting events are carried on in partnership with local fashion brand Bench, For subscribers of the LINE Beng Official Account, users can receive the latest fashion news and posts on the exciting promotional and sales events that are planned ahead. 

"LINE has been creating a new trend of mobile engagement among Filipino users through a series of partnerships. We are planning more active partnerships with tip businesses and content providers in the local market. Users will be able to enjoy a more diversified and efficient mobile experience through LINE,"  said Greg Kim, Senior Manager of LINE Plus Corporation.

Additionally, to support the victims of Typhoon Yolanda in the Philippines LINE devised various ways to bring meaningful changes as a leading mobile messenger. LINE decided to release special stickers which are now available for sale to global LINE users. LINE encourages many warm helping hands around the world to join its initiative, as proceeds from the sticker sales will be donated to help the typhoon victims. Also, more charitable activities are planned ahead, including local fundraising campaigns and donation of LINE products such as T-shirts and stationery items. 

"As we already know, LINE went through a similar ordeal with Japanese users during the Great East Japan earthquake on March 11, 2011. We feel deep empathy for the victims of the typhoon disaster in the Philippines, and have decided to make this contribution to support the victims," he added.