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Live Nation, Samsung to bring Coldplay tour live in virtual reality

By Jonnah Pante - on 11 Aug 2017, 9:23pm

Live Nation, Samsung to bring Coldplay tour live in virtual reality

Live in virtual reality from Chicago's Soldier Field, Samsung Electronics America and Live Nation present the fifth highest grossing tour of all time, Coldplay's "A Head Full of Dreams Tour."

The live broadcast will start on August 17 at 8:30PM. It will be made possible by using the Samsung Gear VR powered by Oculus through the Samsung VR service.

Viewers in more than 50 countries who will use the Gear VR will enjoy Coldplay's magical performance, from the pyrotechnics, to the laser lights and phenomenal setlist without an additional cost.

"Through our industry-leading VR hardware and platform ecosystem, we are thrilled to offer Samsung Gear VR owners access to premium, immersive live entertainment, and experiences in full 360," Michael Schmier, Vice President of Content and Services, Samsung Electronics America, said.

To catch the live broadcast, users will have to have a Gear VR headset and a Samsung smartphone that's compatible to it, then the user can already navigate to the Samsung VR service. After the live broadcast, a replay is also available for the users of the Gear VR for a specific given time.

"By partnering with Live Nation and Coldplay, music fans across the globe with Gear VR can tune in to the live concert, experiencing the energy of the show like never before," Schmier added.

Meanwhile Kevin Chernett, Executive Vice President, Global Partnerships and Content Distribution, Live Nation expressed his excitement in bringing Coldplay and collaborating with Samsung Gear VR in late May.

"We've not only given the fans the best in-seat experience, but we're also committed to working with the best technologies to provide every music fan an extraordinary concert experience, regardless of where they are," Chernett said citing the mark Live Nation has in producing live virtual reality concerts.

Since its launching in March 2016, Coldplay's "A Head Full of Dreams Tour" has gathered five million attendance.

- Lorraine Mae Nevado (OJT)