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Lumia 535 is Microsoft's first smartphone without the Nokia branding

By Katrina Canlas & Ng Chong Seng - on 11 Nov 2014, 2:30pm

Lumia 535 is Microsoft's first smartphone without the Nokia branding

The first Lumia smartphone without the Nokia branding is here, and it’s the Microsoft Lumia 535. A budget 3G (up to 42Mbps) smartphone designed for emerging and price-sensitive markets, the Lumia 535 measures 9.4mm thick, and has a 5-inch qHD (that’s 960 x 540 pixels) IPS LCD screen. Naturally, it runs the Lumia Denim Update, which in case you didn’t know, is a combination of Windows Phone 8.1 Update 1 and several Lumia-specific features.

Powered by a Qualcomm Snapdragon 200 (8212) 1.2GHz quad-core processor just like the Nokia Lumia 530, the Microsoft Lumia 535 also comes with 1GB of RAM and 8GB of internal storage. If 8GB isn’t enough for you, there’s a memory card slot that supports microSD cards up to 128GB.

The Lumia 535 is also a dual-SIM phone, with one slot for 3G and the other for 2G connectivity. Dual-SIM capability seems to be the trend these days for entry-level smartphones; and for Windows Phone devices, it became possible this year with the release of the Windows Phone 8.1 OS. A single SIM version of the Lumia 535 is also available.

Suffice to say, the Lumia 535’s rear shell is swappable. Like many existing Lumia smartphones, a range of colorful shells for the 535 will available for sale, so you can switch your style anytime you want. And for those wondering, the 535 packs a 1,905mAh (7Wh) battery.

Dual SIM and microSD card slots are accessible when you remove the rear shell.

Another feature worth mentioning is that in addition to its 5-megapixel rear camera, the Lumia 535’s front-facing camera also sports a 5MP sensor. Coupled with a 24mm wide-angle lens, it makes for a pretty good selfie camera. If you think this sounds familiar, you right: the recently launched Lumia 730 also has a 5MP, 24mm front shooter. Of course, this HD camera can also come in handy during video calls; and like many recent Lumias, Microsoft is throwing in 3 months of free Skype calls when you buy the Lumia 535.

The Microsoft Lumia 535 is priced at US$130 (or €109 in Europe). Pricing and availability details for the Philippine market have yet to be finalized.

The Lumia 535 has a 5-inch IPS display with a qHD resolution.

Need to change your style? Just swap the shell! Bright green, bright orange, white, dark grey, cyan, and black color shells are available.