Nissan champions local tourism with "Visit the Philippines, drive to discover with Nissan" campaign
Nissan Philippines Inc. (NPI) recently signed a Memorandum of Agreement with the Phil-ippine Tourism Promotions Board (TPB), the marketing and promotions arm of the De-partment of Tourism (DOT), to launch the “Visit the Philippines, Drive to Discover with Nissan” program. The program aims to boost local tourism through road travel to specific destinations recommended by the TPB.
Leading the Memorandum of Agreement signing ceremony were Mr. Domingo Ramon “Chicoy” Enerio III, TPB Chief Operating Officer, and Mr. Antonio Zara, NPI President and Managing Director. Also present during the ceremony were Mr. Milo Oropeza, TPB Project Development Officer, and Mr. SJ Huh, NPI General Manager for Marketing.
“We believe that the Philippines have a lot to offer by way of classic destinations and un-discovered spots alike,” said NPI President and Managing Director Antonio Zara. “The call
of the open road has its own charms, and we intend to show these through the ‘Visit the Philippines, Drive to Discover with Nissan’ campaign”, he said.
“We intend to support the DOT, through its marketing and promotions agency, the TPB, by offering our revitalized fleet for the road trips”, he added. This will include Nissan’s product lineup such as the new Juke sport crossover, the all-new NP300 Navara, the all-new NV350 Urvan, the X-Trail, and the sedan models the new Almera, Altima and Sylphy.
“Visit the Philippines, Drive to Discover with Nissan” will run for one year, from November 2015 until late 2016. “By working together with the DOT through the TPB, we hope to raise awareness on the tourism possibilities by highlighting discoveries waiting to be re-vealed through road travel,” Zara said. “It’s not just about getting to the destination, it’s also making the journey itself an exciting and enjoyable experience.”